May 11, 2009
Google Turns To TV Ads For Publicizing Chrome
Google has started a campaign to promote its Web browser Chrome by using U.S. television advertisements.
Currently, Google holds the dominant share of the search engine market without using advertisements, but has been forced to take a different approach with its Web browser.
"We designed a Google TV Ads campaign which we hope will raise awareness of our browser, and also help us better understand how television can supplement our other online media campaigns," Google said in a post on the company blog.
"We're excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome," it added.
Chrome was launched by Google in September of 2008, but has failed to see the same success as it did with its search engine.
According to Web research firm Net Applications, chrome only holds a 1.4 percent share of the market right now, ranking in at number 4 among Web browsers.
The number one spot is held by Internet Explorer with a 66.1 percent share, followed by FireFox's Mozilla with 22.5 percent and Apple's Safari with 8.2 percent.
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