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Spartan Stores Expands Deployment of MicroStrategy for Enhanced Store and Operational Reporting

Posted on: Wednesday, 13 May 2009, 07:00 CDT

MCLEAN, Va., May 13 /PRNewswire-FirstCall/ -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Spartan Stores, Inc., (Nasdaq: SPTN) has expanded its deployment of MicroStrategy to provide enhanced reporting capabilities for its retail operations and distribution network. Spartan Stores is the nation's tenth largest grocery distributor.

Spartan Stores uses MicroStrategy's software across the company for a broad range of BI applications, including sales and profitability reports to monitor business performance, merchandising reports for detailed insights into gross margins and category management, marketing reports to evaluate sales promotion trends and opportunities, and supply chain reports to manage supplier delivery performance.

Spartan Stores recently expanded its deployment of MicroStrategy to enable Store Directors and Department Managers to evaluate and manage individual store and department performance. MicroStrategy is utilized by BI users throughout the organization, including the CEO, executive management, regional District Managers, as well as personnel in finance, marketing, merchandising, and supply chain management.

"With MicroStrategy, we are able to analyze a tremendous amount of information in a quick and easy manner," said David Couch, Chief Information Officer of Spartan Stores. "MicroStrategy provides approximately 80% of our retail operations and sales reporting. We appreciate its reliability, ease-of-use, and integrated reporting, and we believe that MicroStrategy is the best value BI software available on the market today."

"MicroStrategy is an excellent fit for retailers with large amounts of data and diverse user populations," said Sanju Bansal, MicroStrategy's Chief Operating Officer. "Our scalable BI platform helps retailers analyze their data for enhanced insights into business areas such as sales trends, inventory management, store operations, and customer loyalty. We are delighted that Spartan Stores selected MicroStrategy to support its expanding BI applications."

About Spartan Stores

Grand Rapids, Michigan-based Spartan Stores, Inc., (Nasdaq: SPTN) is the nation's tenth largest grocery distributor with warehouse facilities in Grand Rapids and Plymouth, Michigan. The Company distributes more than 40,000 private-label and national brand products to more than 350 independent grocery stores in Michigan, Indiana and Ohio. Spartan Stores also owns and operates 100 retail supermarkets in Michigan, including D&W Fresh Markets, Family Fare Supermarkets, Felpausch Food Centers, Glen's Markets, and VG's Food and Pharmacy and 18 gas stations.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Contact: Wende Cover MicroStrategy Incorporated 703-770-1646 wcover@microstrategy.com

SOURCE MicroStrategy Incorporated

Source: PR Newswire

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