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Tastes of Summer Arrive at Bob Evans Restaurants and AllStarValues.com

May 14, 2009

New Appetizers and All-Star Values Promotion Round Out a Baseball-Themed Summer Lineup

COLUMBUS, Ohio, May 14 /PRNewswire/ — Bob Evans(R) springs into summer with its latest seasonal offerings and promotions, beginning May 14. Seasonal restaurant menus and AllStarValues.com, a summer microsite, will feature Bob Evans All-Star Values, including Bob Evans new homestyle appetizers as the “Starting Lineup” and the return of Bob Evans Bob-B-Q(TM).

(Photo: http://www.newscom.com/cgi-bin/prnh/20090514/CL17316 )

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“We play to the tastes of the crowd throughout the year with seasonal offerings,” said Mary Cusick, Bob Evans senior vice president of marketing. “Our summer promotional items and our new Homestyle Appetizers team up and will be a big hit with our guests.”

Homestyle Appetizers are one of many exciting new menu offerings. Available choices in the Summer Starting Lineup and throughout the year include:

  • Blue Ribbon Apple Pie Fries, dusted with powdered sugar and served with caramel dipping sauce.
  • Loaded Baked Potato Bites, stuffed with cheddar cheese and bacon.
  • Bob Evans Wildfire(TM) Chicken Quesadilla made with slow-roasted chicken and topped with Wildfire BBQ sauce, onions, green peppers, tomatoes and cheeses.
  • County Fair Cheese Bites, filled with white cheddar cheese and served with marinara sauce.
  • Itsy Bitsy Sandwiches, a trio of signature sandwiches with Bob-B-Q pulled pork, slow-roasted pot roast and Bob Evans sausage.

Appetizers start at $3.99 and will be available chain-wide. The introduction of the appetizers also coincides with the return of Bob-B-Q, made with award-winning Bob Evans(R) Wildfire Sauce. Bob-B-Q Baby Back Ribs, Bob-B-Q Chicken Knife & Fork Sandwich, Bob Evans Wildfire Chicken Salad and Bob-B-Q Oven-Roasted Chicken are all included in the Seasonal All-Star Values.

In addition to product information, AllStarValues.com will feature Bob Evans Race the Bases Instant Win Game, where users will have the chance to enter daily for a chance to win a $10 Bob Evans Gift through August 26, 2009. In addition, the site also offers customers the chance to view all of Bob Evans All-Star Values, which include the new homestyle appetizers, Bob Evans new Family Meal Deal To Go and Bob Evans Bob-B-Q(TM).

“Deal-seeking families can also visit AllStarValues.com and BobEvans.com to learn more about our 30 meals for $5.99 or less we have throughout the year, which includes the seasonal Bob-B-Q Chicken Knife & Fork Sandwich,” said Cusick.

AllStarValues.com also includes a “create your own music video” feature. Users can upload their photo and create a personalized Wildfire music video, which features your face in a dancing bottle of Wildfire Sauce. The music video can also be shared with friends and added to a variety of social media sites by using the “Add This” tool.

Taking customer interaction to a new level, Bob Evans used TasteCasting to sample the new summer fare. TasteCasting is a “growing team of socially networked, and social media savvy people that establishments invite to attend a complimentary tasting.” After a sneak peak at the new menu offerings, TasteCasters broadcast to their collective social network of friends, sharing reactions to the tastes, smells, recipes and overall experience. To read more about the TasteCasting featuring Bob Evans summer menu offerings, visit www.tastecasting.com.

For more information on the seasonal offerings, visit www.AllStarValues.com. To learn more about Bob Evans Restaurants, visit www.BobEvans.com.

About Bob Evans Farms, Inc.

Bob Evans Farms, Inc. owns and operates full-service restaurants under the Bob Evans and Mimi’s Cafe brand names. At the end of the third fiscal quarter (Jan. 23, 2009), Bob Evans owned and operated 569 family restaurants in 18 states, primarily in the Midwest, mid-Atlantic and Southeast regions of the United States, while Mimi’s Cafe owned and operated 140 casual restaurants located in 23 states, primarily in California and other western states. Bob Evans Farms, Inc. is also a leading producer and distributor of pork sausage and a variety of complementary homestyle convenience food items under the Bob Evans and Owens brand names. For more information about Bob Evans Farms, Inc., visit the company’s Web site at www.BobEvans.com.

SOURCE Bob Evans Farms, Inc.


Source: newswire



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