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1-800-Flowers.com(R) Reaches Millions of Moms this Mother's Day

Posted on: Tuesday, 19 May 2009, 05:00 CDT

Online Floral Retailer Selects the Grand Prize Winner of the Spotlight A Mom Contest and Celebrates Moms Through the SPOT A MOM Movement

CARLE PLACE, N.Y., May 19 /PRNewswire-FirstCall/ -- In an effort to make sure that no Mom was left behind this Mother's Day, 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS), the world's largest florist and gift shop, launched the SPOT A MOM(sm) campaign, successfully spotting and celebrating millions of Moms across the nation. One outstanding mother, Sue Blount of Snellville, GA, was chosen as the Grand Prize winner of the Spotlight A Mom contest.

Sue was nominated by her daughter Sarah for being an unselfish and giving mother of six. Thrifty and kind-hearted, Sue has made children's clothes by hand throughout the years, tended a garden to feed her family and today even continues to knit baby blankets for mothers in need at the local hospital. During the final leg of the contest, after she had been chosen as a finalist, Sue received the highest number of votes and was declared the winner. As the grand prize winner, Sue will be treated to a 4 Day/3 Night Luxury Included(R) Family Vacation trip for a family of four to her choice of any of the four Beaches Resorts located in Turks and Caicos or Jamaica, courtesy of Beaches Resorts. Also, Sue will receive A Year of Flowers from 1-800-FLOWERS.COM(R) and additional prizes from Cheryl & Co.(R).

A multi-channel national marketing campaign, the Spot A Mom Movement garnered the attention of influential bloggers who in turn helped to spread the word. Mommy bloggers had the opportunity to attend the SPOT A MOM Launch event at the Buckingham Hotel and participate in the 1-800-FLOWERS.COM(R) NASDAQ Opening Bell Ceremony. 1-800-FLOWERS.COM also spotted Mets team wives, mommy bloggers and specially invited Moms during several Mets baseball games at Citi Field, the new world class home of the Mets.

The SPOT A MOM campaign was a great success in the blogosphere and the 1-800-FLOWERS.COM Facebook and Twitter pages allowed the online floral retailer to directly communicate with their customer base leading up to the biggest floral holiday of the year. In providing tips on home decor, how-to's on selecting your Mother's Day floral arrangements, sharing special offers with fans and followers, and notifying consumers of upcoming 1-800-FLOWERS.COM events, the number of 1-800-FLOWERS.COM Facebook fans quadrupled and the 1-800-FLOWERS.COM Twitter account attracted an additional 1,000 followers.

"Our goal with the SPOT A MOM campaign was to spot and celebrate each and every single Mom this Mother's Day," said Jim McCann, CEO of 1-800-FLOWERS.COM. "We are thrilled to have connected with so many Moms throughout the movement and we will continue to celebrate Moms all year- round. A Mom's job never stops, and we want to recognize her for all she does each and every single day."

In addition, 1-800-FLOWERS.COM floral lifestyle expert Julie Mulligan contributed to the SPOT A MOM movement by spotting mommy bloggers who she in turn highlighted on her blog. Julie provided the bloggers with a number of easily replicated floral and craft ideas, each tailored to the respective blogs and readers looking for expert tips, budget-saving decorating ideas, and floral care suggestions from Julie were not disappointed. Julie's blog had seven times more traffic than it did prior to the campaign, almost doubling the site's number of visitors in a matter of weeks.

Though Mother's day is over, 1-800-FLOWERS.COM will continue to celebrate Moms all year round. For more information, visit www.1800flowers.com or www.1800flowers.com/julie for additional ideas on how to personally celebrate Mom each and every day.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM(R) (1-800-356-9377 or www.1800flowers.com), was listed as a Top 50 Online Retailer by Internet Retailer in 2006, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award. 1-800-FLOWERS.COM offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight Fresh From Our Growers(R). As always, 100% satisfaction and freshness are guaranteed. Also, visit 1-800-Flowers en Espanol (www.1800flowersenespanol.com). The Company's BloomNet(R) international floral wire service provides (www.mybloomnet.net) a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably.

The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May(R) Confections Brands (www.fanniemay.com and www.harrylondon.com); wine gifts from Ambrosia(R) (www.ambrosia.com) and Geerlings&Wade(SM) (www.geerwade.com); gift baskets from 1-800-BASKETS.COM(R) (www.1800baskets.com) and DesignPac Gifts(TM) (www.designpac.com); Celebrations(R) (www.celebrations.com), a new premier online destination for fabulous party ideas and planning tips; as well as Home Decor and Children's Gifts from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com), Wind & Weather(R) (www.windandweather.com), HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com). Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

SOURCE 1-800-FLOWERS.COM, Inc.

Source: PR Newswire

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