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CellarTracker Named Most Valuable Social Network Wine Site by VinTank, a Digital Think Tank for the Wine Industry

Posted on: Tuesday, 19 May 2009, 08:00 CDT

New study from wine industry digital think tank recognizes CellarTracker as an innovator and leader in social networking

SEATTLE, May 19 /PRNewswire/ -- CellarTracker! LLC, the largest wine database in the world, was ranked highest in value by the newly released social media report by VinTank. VinTank, in partnership with wine industry consultant Derek Bromley, released the most in-depth study http://www.vintank.com/VinTank_SocialMediaReport.pdf to-date of social media companies impacting the wine industry.

"CellarTracker ranked highest in value on our Impression Chart and VinTank is pleased to recommend the site as one of two platforms wineries and wine companies should interact with," said Paul Mabray, chief strategy officer for VinTank.

CellarTracker was named the "Granddaddy" of wine social networks and has been recognized as one of the most highly trafficked sites with one of the most comprehensive and useful databases on the web. The report states that CellarTracker's unique visitor traffic is far above the Social Media Median (SMM), underscoring its role as a dominant social media platform. CellarTracker scored the highest in consumer value, winery and trade value, and company viability.

"The strength in CellarTracker is its strong community of wine aficionados coupled with an incredibly deep feature set and a new (UI) user interface that will continue to strengthen its leadership position," said Mabray. "VinTank believes that wine social networks will become one of the strongest channels for customer connections in the wine industry. We look forward to the launch of CellarTracker's new UI and to the continued success of CellarTracker."

CellarTracker has over 900,000 consumer wine tasting notes plus over 100,000 professional reviews, making it in a league of its own over eRobertParker which is a mostly trade audience.

"It is the dedicated CellarTracker users that make the site unique, and I have the users to thank for their ongoing involvement with the site," said Eric LeVine, founder of CellarTracker. "It is my quest to provide a robust and useful tool that is continually improving, and to that end I am working on the User Interface update which will keep CellarTracker moving forward."

About CellarTracker LLC:

www.cellartracker.com.

Developed by Eric LeVine in 2003, CellarTracker LLC is now the largest cellar management database tool available online worldwide with over 12 million bottles catalogued or consumed by more than 80,000 registered users. Users can report inventory by producer, vintage, varietal, drinkability, price, log tasting notes, print wine lists, and track bottle location. To date there are over 900,000 community tasting notes available.

About Vintank:

VinTank is the first digital think tank for the wine industry providing expertise and analysis where technology and the wine industry intersect. Download the VinTank report: http://www.vintank.com/VinTank_SocialMediaReport.pdf.

SOURCE CellarTracker LLC

Source: PR Newswire

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