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River Bend Research: It's Not About the Knowledge You Have, It's How Well You Use It

Posted on: Wednesday, 20 May 2009, 07:00 CDT

Innovative new program draws on advanced knowledge research to create smarter employees and more dynamic companies.

INDIANAPOLIS, May 20 /PRNewswire/ -- According to studies conducted by River Bend Research, companies are probably not as smart as we would like to think. In fact, the foundational research firm estimates that the average employee utilizes less than four percent of his or her knowledge processing capacity to perform his or her job. For both employees and companies, the implications are costly and potentially catastrophic.

"Poor decisions, inadequate knowledge capabilities and inferior solutions cost companies billions and present considerable limitations to operational and strategic functionality," notes Kevin Williams, President of River Bend Research. "Despite considerable resources dedicated to employee education, research suggests the amount of knowledge a company possesses is relatively insignificant within the greater picture. The ability for a company to leverage its knowledge and expertise represents the ultimate differentiator between success and failure."

As with all problems, making a company organically "smarter" has proven immensely challenging and an often failed ambition.

After almost two decades of advanced knowledge research, River Bend Research today unveiled Intrasynthesis -- a new educational program that transfers insights from advanced knowledge research to employees in order to increase learning capacity, make more accurate decisions and create smarter solutions. For anxious employees and challenged businesses, Intrasynthesis presents compelling new opportunities and strategic advantages.

Intrasynthesis extends the natural capacity of employees to leverage knowledge with greater accuracy and effectiveness. For employees, Intrasynthesis has the potential to expand their significance beyond the scope of job description to become an active knowledge element of their organization. For businesses, Intrasynthesis offers substantial potential for more accurate, cost-effective, dynamic and efficient organizational performance.

"Intrasynthesis has refocused our perspective from a company to a knowledge-centric organization," notes Steven Driscoll, PhD, of River Bend Research. "Knowledge that once limited us now provides roadmaps to solutions, increased understandings and performance. Intrasynthesis is establishing foundations for the next generation of employee/employer relationships, and with intriguing possibilities at every level."

"The best companies want employees with greater capacities to contribute," noted Williams. "Intrasynthesis is making this possible in new and innovative ways."

The future of smart companies? If participating individuals and interested companies are indicators, the future is bright indeed. According to River Bend Research, the first three online groups of Intrasynthesis certified participants were filled within hours of availability. With an affordable price point of $495 per individual, River Bend Research projects program participation to exceed over 200,000 certifications by the end of 2009.

For More Information:

http://Intrasynthesis.com

About River Bend Research:

River Bend Research LLC (http://RiverBendResearch.com) conducts foundational research in areas of knowledge, cognition, consumer sciences and applied technology. Established in 1999, River Bend Research has operations in Indiana, Maryland and soon Massachusetts.

SOURCE River Bend Research

Source: PR Newswire

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