Clickability Hosts Webinar with Marketing 2.0 and Social Media Leaders on Building Brands, Driving Leads and Increasing Revenue
Posted on: Thursday, 21 May 2009, 07:00 CDT
Experts from IBM, Eloqua and SocialRep Come Together for an Interactive Discussion on Achieving Success by Leveraging Social Media, Web 2.0 Technologies and Marketing Expertise
What:
"Building Brands, Driving Leads and Increasing Revenue with Social Media and Marketing 2.0 Technologies," a complimentary webinar hosted by Clickability, Inc., the global leader in on demand Web Content Management (WCM).
This interactive webinar (http://www.clickability.com/news/Webinars/Webinar-Learn-from-the-Worlds-Leading-Experts.html) will explore how marketers and IT professionals can work together to grow revenue, maximize marketing spend, manage customer Web experiences, retain customers and recognize where prospects are in the sales cycle.
Who:
Media industry veterans
Leader of a global marketing organization with over 20 marketing awards, with responsibility for worldwide SOA and WebSphere marketing initiatives. Author of several successful technology and marketing books, including, "The New Language of Business: SOA & Web 2.0" and "The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market."
Experienced software architecture, engineering and strategy professional with responsibility for defining the product strategy and technology vision at Eloqua. Prolific writer on topics related to demand generation and the current transitions within the marketing profession. Author of book and blog, "Digital Body Language."
Founder of the social media agency, MotiveLab, and co-founder of the interactive agency, Cymbic. Former senior vice president of corporate strategy for the CMO Council with experience working with senior marketing executives around the world on strategies and methodologies to adapt and modernize enterprise marketing organizations.
Online pioneer with more than 20 years of strategic marketing experience at both start-ups and Fortune 500 companies such as AOL,
Why:
All marketers are storytellers. And, in a world of Social Media and Marketing 2.0 technologies, it has never been easier for marketers -- and external constituents -- to shape the ever-evolving story surrounding a company or product. With Social Media and Marketing 2.0's systemic IT changes, failure to correctly tell your story becomes instantly evident. It costs you prospects, customers, lost revenue, and most importantly, your brand and reputation. More than ever, marketing must partner with IT to drive revenue by leveraging Marketing 2.0 and Social Media technologies.
Attendees will learn how to leverage Marketing 2.0 and Social Media technologies to grow revenue, maximize marketing spend, manage customer Web experience, retain customers and recognize where customers are in the sales cycle.
When:
How:
Register for free online at: https://www1.gotomeeting.com/register/359943465.
About Clickability, Inc.
Clickability(TM) is the global leader in on demand Web Content Management (WCM). The company enables customers to take content from any source and publish to any device, managing their entire content repository of digital assets more effectively in "the cloud." The Clickability Platform is unique in leveraging four pillars to support the complete content lifecycle: Software as a Service (SaaS), Infrastructure as a Service, Innovation as a Service, and On-Boarding and Support as a Service. Enterprise customers such as Amcor, Cantor Fitzgerald, and NetApp, as well as media and entertainment leaders such as CNN, Smithsonian, Time, the Tribeca Film Festival, and the Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Hosted in secure, energy-efficient data centers, the multi-tenant Clickability Platform offers customers an environmentally friendly alternative to hardware ownership. Founded in 1999, the privately held company is headquartered in
(C)2009 Clickability, Inc. Clickability is a trademark of Clickability, Inc. in the
SOURCE Clickability
Source: PR Newswire
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