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Beijing International Studies University Adopts SoftBrands Hospitality Solution as Core Curriculum

Posted on: Thursday, 28 May 2009, 13:00 CDT

BEIJING, May 28 /PRNewswire-FirstCall/ -- SoftBrands Inc. (NYSE Amex: SBN), a global supplier of enterprise application software, announced that it has provided Epitome Property Management System (PMS) to Beijing International Studies University (BISU) School of Tourism Management. The SoftBrands hospitality solution will complement the school's current curriculum. SoftBrands has also established a strategic partnership relationship with BISU, creating a SoftBrands Scholarship Fund and a SoftBrands Teaching & Research Fund. The new BISU funds will enhance the level of information technology application in hotel management teaching in China.

Epitome PMS is a true Internet-native application that provide hoteliers with a flexible, cost-effective technology platform that drives positive results. It is the answer to the growing demand for centralized deployment among global hospitality organizations. Epitome PMS is a powerful tool for the management of a single property to multi- property hospitality enterprises.

"Epitome PMS will be used to broaden BISU's students exposure to the state-of-art technology currently used by the hotel industry globally," said Professor Gu Hui Min of BISU, School of Tourism Management. "Having access to the latest technology enables students to gain a better understanding of the theory and concepts in the classroom, thereby, preparing them to enter the hospitality industry as highly productive hospitality professionals."

"SoftBrands is committed to support higher education in the field of hospitality globally. We are pleased to be able to contribute to BISU's continued efforts to educate its students on the effective use of technology to manage business operations, thereby, improving business revenues," said Chris Gribble, vice president and general manager, SoftBrands Hospitality, Asia Pacific. "The agreement also enables SoftBrands employees to provide training opportunities for senior hotel professionals in China on the effective use of Epitome PMS with certificates awarded by SoftBrands upon graduation."

SoftBrands hospitality solutions include: Property Management, Central Reservation Management, Customer Relationship Management, Business Intelligence, Club Management, Spa Management and Point-of-Sales system. The suite of solutions is designed specifically to enable hoteliers to centralize multi-property operations, improve guest loyalty, increase profitability and improve revenue management.

About SoftBrands Hospitality

SoftBrands Hospitality (www.softbrands.com/hospitality) provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as easy-to-use solutions that can be installed on-site at an independent hotel. SoftBrands is committed to the hospitality industry, and is an active member of OTA, HTNG, HSMAI, HFTP, HEDNA, AH&LA and PHMA.

About SoftBrands

SoftBrands, Inc. is a leader in providing software solutions for the businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has approximately 740 employees, is headquartered in Minneapolis with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at http://softbrands.com.

Media Contact: Phyllis Yeo Marketing Manager SoftBrands +(65)6235 1211 phyllis.yeo@softbrands.com

SOURCE SoftBrands Inc.

Source: PR Newswire

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