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SDL Tridion Named a Leader in Web Content Management (WCM) for External Sites

Posted on: Tuesday, 2 June 2009, 05:50 CDT

NEW YORK, June 2 /PRNewswire/ -- The June 2009 report, 'The Forrester Wave: Web Content Management For External Sites, Q2 2009,' has positioned SDL Tridion as a leader in Web Content Management (WCM) for external sites, SDL Tridion announced today. A leading global provider of WCM software solutions and part of SDL plc, SDL Tridion was one of 10 WCM leading vendors evaluated across 115 criteria by Forrester, which found that "SDL Tridion continues its leadership in enabling organizations to deliver persuasive customer experiences on publicly facing Web sites."

In the new report Stephen Powers and Tim Walters, Ph.D., Senior Analysts at Forrester Research state: "SDL Tridion shows strength in targeting and multichannel support. Europe-based SDL Tridion has the strongest product of all the WCM vendors evaluated in this Forrester Wave, with a solid set of functionality for persuasive content initiatives, particularly in the areas of content targeting, multisite management, and multilingual site management (augmented by integration with language translation products from parent SDL)."

The report also recognizes SDL Tridion's effort to bring Web and Print together. "More than any other vendor evaluated, SDL Tridion seriously tackles the issue of repurposing Web content in the print channel with its Pitney Bowes relationship. Blueprinting technology - which enables enterprises to manage sites in multiple languages or for multiple brands -- stands out from others with its graphical administrative and design interfaces."

In the report, Forrester states that "WCM has evolved to become part of a persuasive content architecture that enables organizations to leverage content residing in different systems and target it on the Web and in other channels, such as mobile and print."

"We are very proud that a renowned and independent research firm such as Forrester has identified SDL Tridion as a leader in the Web Content Management market," says Jan Jaap Kolleman, CEO of SDL Tridion. "We see in their research the reflection of our strategy to develop Web Content Management beyond an instrument to manage, store and publish content into a web marketing solution to support specific business goals, such as increased sales conversion rates and improved customer service. Our newly released unified online marketing suite SDL Tridion 2009 provides a complete end-to-end solution for customer engagement and allows marketers to create and deploy fully integrated campaigns incorporating customer management and interaction, multi-channel marketing and web content management. Our tight integration with SDL's Translation Management Technology creates a truly integrated solution for communicating and selling to a global audience."

About SDL Tridion

SDL Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels.

In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities.

More than 600 organizations rely on SDL Tridion solutions, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia. For more information about SDL Tridion, please visit www.sdltridion.com

SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions. For more information about SDL, please visit www.sdl.com.

SOURCE SDL Tridion

Source: PR Newswire

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