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Star Telephone Upgrades to TARGUSinfo Caller Name Services

Posted on: Tuesday, 2 June 2009, 09:44 CDT

Innovative North Carolina Phone, Internet and Cable Television Provider Reduces Costs While Improving Coverage and Quality for its 18K Subscribers

VIENNA, Va. and CLINTON, N.C., June 2 /PRNewswire/ -- Star Telephone Membership Corporation continues to provide the most innovative services for its 18,000 members in rural southeast North Carolina. Today, Star Telephone, a leading North Carolina cooperative telecommunications provider, announced that it plans to improve its members' ability to know who's calling by upgrading its caller name services (CNAM) with the most accurate, current and largest repository of caller names available.

Star Telephone has selected TARGUSinfo, the authoritative source and fastest growing CNAM provider delivering more than 121,000,000 caller names every day, to power its caller name services.

"We are committed to going beyond our members' expectations of offering basic telecommunications and digital services," said Lyman M. Horne, executive vice president and GM. "By upgrading our caller name services to TARGUSinfo we not only have the most coverage and highest quality of data at a very effective price, we also have opted to have them host our names giving us an opportunity to allow other providers to dip our data -- saving us a tremendous amount of costs and resources that we can reinvest or pass along those savings to our members."

"It's clear to see that the CNAM tide is turning as more operators break away from the antiquated network CNAM approach that robs them of valuable cost savings," said George Moore, CEO and chairman, TARGUSinfo. "Our disruptive authoritative CNAM model creates a true win-win situation for all operators by providing the most coverage and accurate data with complete control over costs -- something that every operator strives for in these tough economic conditions."

Cost Viable CNAM Solutions for National and Regional Operators Alike

Legacy network or Hybrid CNAM services are provided by companies who route CNAM queries to third party databases, requiring service providers to pay differing query rates, transport rates and address customer support issues due to differing formats, coverage and accuracy.

TARGUSinfo's authoritative CNAM repository of more than 410,000,000 CNAMs sourced by telecommunications companies, allows benefits such as standardized display, pricing models that avoid per query pricing and connectivity innovations such as IP, SIP and ENUM that avoid costly transport.

In a 2008 report by The Paisley Group, the TARGUSinfo CNAM service was found to be superior to traditional network CNAM in coverage and accuracy of caller names delivered.

"TARGUSinfo continues to supplant legacy Network CNAM as the standard bearer for coverage and accuracy and has further extended the gap with unparalleled coverage of wireless CNAM listings," said Meg McRae, President, Paisley Group.

Today, TARGUSinfo provides its unique CNAM repository model to more than 180 customers, including cable, VoIP, ILECs, CLECs and wireless operators -- and fulfills more than 32 billion CNAM queries per year.

About TARGUSinfo

TARGUSinfo, the leading provider of On-Demand Insight(SM), provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.

About Star Telephone Membership Corp.

Star Telephone Membership Corporation, a local independent telephone company, is a membership cooperative owned by those it serves. Star serves 18,000+ telephone subscribers, 7,000 DSL subscribers, and through a wholly owned subsidiary, StarVision Inc, serves 6000 cable televisions in eastern North Carolina. Star also acquired the regional Internet Service Provider (InterStar Communications) in 1995 and a leader in the Internet business for eastern North Carolina. Star began its rich history back in 1959, and has been servicing the needs of its owners and customers ever since. For more information, visit www.stmc.net.

Contact Rufus Manning Kyle Randleman TARGUSinfo Star Telephone 703.272.6215 910.564.7825 pr@targusinfo.com krandleman@stmc.net

SOURCE TARGUSinfo


Source: PR Newswire

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