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Autonomy Interwoven Named a Leader in Web Content Management for External Sites by Independent Research Firm

Posted on: Thursday, 4 June 2009, 03:50 CDT

CAMBRIDGE, England and SAN FRANCISCO, June 4 /PRNewswire-FirstCall/ -- Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced Autonomy Interwoven has been named a leader in the June 2009 report, titled "The Forrester Wave(TM): Web Content Management for External Sites, Q2 2009." Forrester evaluated 10 Web Content Management (WCM) vendors, and rated providers based on current product offering, strategy, and overall market presence. In this report, Autonomy Interwoven was named a Leader, and ranked number one in strategy and product direction.

The Forrester Wave profile on Autonomy Interwoven states:

- "Interwoven has continued its focus on supporting marketing-centric Web sites. Witness its acquisition of site optimization vendor Optimost, the introduction of targeting and segmentation tools, and improvements to the dynamic delivery capabilities of LiveSite."

- "Autonomy's IDOL (Intelligent Data Operating Layer) technology could in fact enrich and extend Interwoven's support for marketers and marketing-centric sites."

"Interwoven has always been focused on delivering innovative and powerful solutions to help marketers build persuasive, engaging, and compelling online experiences, and we are pleased to see Forrester recognize this by giving Interwoven the highest score in product strategy and direction," said Anthony Bettencourt, CEO of Autonomy Interwoven. "We are focused on building on this momentum, and by combining Interwoven's web solutions with Autonomy's IDOL platform, we have delivered an entirely new and unique framework that will transform online marketing. This Meaning Based Marketing approach is based on Autonomy's unique ability to automatically understand the meaning, analyze, and act on all forms of information, and powers a comprehensive portfolio of marketing applications that will help businesses win market share and drive growth."

Meaning Based Marketing Capabilities from Autonomy Interwoven:

Autonomy Interwoven recently announced several new offerings, based on the completed integration of the Autonomy IDOL platform with Interwoven's web solutions:

About Autonomy Interwoven

Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.

Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile. Please visit http://www.autonomy.com/interwoven to learn more.

Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.

SOURCE Autonomy Corporation plc

Source: PR Newswire

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