Big Three Internet Portals Certify Atlas Rich Media Technology; Atlas Rich Media Solution Approved on AOL, MSN and Yahoo!
Posted on: Monday, 11 July 2005, 09:00 CDT
Atlas (www.AtlasSolutions.com), a provider of digital marketing technologies and expertise, and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), today announced the certification of Atlas Rich Media technology on the big three Internet portals -- AOL, MSN and Yahoo!.
"AOL, MSN and Yahoo! are pivotal in the long-term success of Atlas Rich Media," said Ona Karasa, president of Atlas. "We are thrilled by the portals' swift acceptance of our technology and the ability to enable our clients to create, serve and track rich media advertising alongside the rest of their digital marketing efforts."
Integrated into the Atlas Suite, Atlas Rich Media is based on the mature TopLayer technology from Ad4ever, which has been utilized in hundreds of rich media campaigns in the U.S. and Europe, and enhanced through client feedback over the past four years. Atlas Rich Media's primary Flash-based formats include:
-- Expanding: Ads that expand over part of the page to reveal a larger, interactive layer of the creative.
-- Floating: Ads that float over publishers' content.
-- Streaming video: Available in any of the above formats.
-- Custom: A floating ad with an additional reminder, take-over, corner, or any other non-standard ad type.
Currently, Atlas Rich Media is utilized by a number of Atlas clients, including Crispin Porter + Bogusky, Doner, Kadium, OgilvyInteractive and Real Branding.
About Atlas
Atlas (www.AtlasSolutions.com) is a provider of digital marketing technologies and expertise. Atlas offers agencies and marketers integrated solutions for online campaign management, rich media, search marketing, landing-page optimization, reporting, and analysis to maximize their online ROI, and provides a highly scalable ad-serving platform to help online publishers increase revenue.
Atlas delivers the industry's most complete service and support, serving its clients from offices in Seattle, San Francisco, New York, Denver, and London. Atlas is an operating unit of aQuantive, Inc. (Nasdaq:AQNT) and is a member of the NAI, adhering to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas cookie, go to: www.networkadvertising.org.
Other product and service names mentioned herein may be the trademarks of their respective owners.
Source: Business Wire
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