Sony Clicks With Emailvision

PARIS, June 10 /PRNewswire/ — Electronics giant implements Campaign
Commander(TM) to drive European email marketing

Sony has extended its contract with Emailvision and has announced that it
will utilize Emailvision’s Campaign Commander (TM) software across its
European electronics division, which covers 35 countries and 5 product
divisions.

The software allows Sony to target their customers through an
automatically triggered email cycle, based on when they register their
product(s). A personalized email is sent at timed intervals, for example, 30,
60 and 90 days after registration, promoting specific offers and deals as
well as hints and tips on how to best use the specific registered Sony
product. This approach encourages return visits to Sony’s website or stores
and ensures customers are receiving personalized communication.

“We have seen the importance of customer relationship management increase
dramatically over recent years and lifecycle management programs are showing
strong growth,” said Lauriane De Langhe, Customer Information Manager for
Europe at Sony. “By targeting existing customers with relevant and
personalized information on a regular basis, we have to be sure that we are
using the right solutions. Emailvision has strong relationships with all the
main global and local ISP’s across Europe. Combined with Campaign
Commander(TM)’s tools, this guarantees Sony high levels of deliverability
across all markets.”

“It is now more important than ever to foster existing relationships with
customers by providing them with the right information at the right time,”
said Nick Gold, UK managing director at Emailvision. “Sony is a great example
of where email marketing is helping to maximize these personalized
relationships and ensure greater marketing success.”

    Emailvision is listed on the NYSE Euronext Alternext stock exchange -
    ISIN Code: FR0004168045
    MNEMO : ALEMV
    About Emailvision

Emailvision is the global market and technology leader in “on-demand”
software for email marketing automation. The Emailvision flagship software
product, Campaign Commander(TM), has become the industry standard email
marketing software service for E-commerce and publishing. With a staff of
over 200 and offices in the major international markets including US, UK,
France, Germany, Switzerland, Belgium, Netherlands, Spain and Scandinavia,
Emailvision is driving a market share growth strategy in a very fast-growing
market.

SOURCE EmailVision