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The Role of Streaming Media in the Future of Virtual Events

Posted on: Wednesday, 10 June 2009, 12:27 CDT

Virtual Edge and Stream57 Collaborate to Educate and Inform on a Rapidly Changing Industry

NEW YORK, June 10 /PRNewswire/ -- Stream57, the leading provider of fully customizable webcasting and streaming media communications, has partnered with Virtual Edge, the premiere virtual event community site and forum, following a collaborative sponsorship delivering the hugely successful Virtual Edge Summit 2009 to a live online audience. With the positive response generated by the two-day hybrid physical and virtual event, the new collaboration will serve to help educate, inform and expose potential users of streaming media and webcast events to new strategies, methods and technology in the rapidly evolving industry.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090325/NY88768LOGO )

The first-of-its-kind Virtual Edge Summit, which took place May 28 and 29 in Santa Clara, brought together all major players and providers in the virtual presentations field. From 3D simulation software companies to virtual trade show vendors, the Virtual Edge Summit provided a novel open forum for discussion and demonstration of current and future technologies. Complemented by Stream57's Flash-based StreamLine webcasting platform, attendance for live presentations was more than doubled with an online audience, where viewers chatted and asked questions via an interactive module accompanying the video and presentation content.

"The biggest benefit to adding virtual attendance options is the attendance boost they deliver," said Michael Doyle, Executive Director of VirtualEdge.org, producers of the Summit. "In a recent study we conducted, 74% of event producers said they are concerned about future attendance levels, and 67% had already been experiencing a drop in attendance. Virtual options like the live streaming we did with Stream57 can fix that. If you produce a live event and you don't have a virtual element you need to start planning that aspect of your event now, before you lose that audience."

With positive reviews of the webcasting attendee experience from the Summit's online audience, Stream57 has offered the use of its technology to help Virtual Edge continue to educate and inform its members and those interested in learning more about planning and producing virtual events and virtual meetings. Stream57 will deliver a series of live webcasts hosted by Virtual Edge focusing on innovation, technology and strategy in the world of streaming media and virtual events.

"We are true believers in the field of streaming media and virtual events, and believe wholeheartedly that Michael and Virtual Edge will be leaders in determining how far this industry can reach in the next few years," Stream57 President Ben Chodor said. "Live streaming video is here to stay -- if any company wasn't streaming in 2008, they sure are in 2009 -- and we are going to do everything we can to help build this community of streaming media resources to be best suited to handle the possibilities that are heading this way."

For more information on the Virtual Edge Summit and the events promoted by Stream57 and Virtual Edge, please visit stream57.com and virtualedge.org.

About Stream57

Stream57 is an energetic team that believes in the power of the Internet for learning, marketing and entertainment, with offices in New York and London. StreamLine 3.2, Stream57's cutting-edge webcast and rich media software suite, brings a new level of interactivity to online video presentations and e-learning. Recently named #745 in the Inc. 5000 List of Fastest Growing Private Companies, Stream57 was founded in 2001 by President Ben Chodor, and has provided software and services for rich media delivery, webcasting and e-learning solutions for a wide range of distinguished clients, including several Fortune 1000 corporations, charities, B2B publishers, higher education institutions and health care organizations. For more information on Stream57, please call 212-909-2550 or visit www.stream57.com.

About Virtual Edge

Virtual Edge (http://www.virtualedge.org) provides actionable strategies to marketing and meeting professionals who plan, produce and manage virtual events and meetings. Now more than ever, you are being asked to increase the reach, frequency and performance of your marketing and events programs; and Virtual Edge is there to provide you the information, resources, best practices and connect you to the corporate and partner community who are leading this rapidly growing industry. Virtual Edge is your destination for virtual event 'Due Diligence & Best Practices.'

SOURCE Stream57

Source: PR Newswire

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