TV Asahi to Promote Sports, Entertainment Programs: New President
Posted on: Monday, 11 July 2005, 12:00 CDT
Jul. 11--TOKYO -- TV Asahi Corp. is poised to promote sports and entertainment programs as a core service along with its highly esteemed news coverage, the new president of the television network said.
Sports, entertainment and some other programs are particularly suitable for the particular characteristics of TV broadcasting, namely repeated airing of the same scenes, Masao Kimiwada said during a recent interview with Kyodo News.
TV Asahi therefore positions such programs as "big pillars comparable with news shows," he said.
With TV Asahi upgrading the quality of its news programs amid intensifying competition among TV networks, "newspapers may succumb" if they stick to their role as a printed medium, the former executive of the Asahi Shimbun newspaper said.
While TV networks are successively tying up with information technology firms in such fields as supplying content to mobile phones in response to the growth of terrestrial digital broadcasts, Kimiwada said TV Asahi will strive to upgrade its related technology and content for now as market trends have yet to be ascertained.
The 64-year-old Kimiwada recently succeeded Michisada Hirose as president of TV Asahi after quitting the leading daily as senior managing director in charge of editing.
According to Hirose, who had taken the helm of TV Asahi for six years before assuming his current post of chairman, Kimiwada has many acquaintances among business leaders and is familiar with the TV business due to his long experience of leading the economic news and electronic media departments at Asahi Shimbun.
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Copyright (c) 2005, Kyodo News International, Tokyo
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9409,
Source: Kyodo News International, Tokyo
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