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Industry Leader in Social Media Joins Boundless Network

Posted on: Tuesday, 16 June 2009, 09:58 CDT

Chicago distributor a promotional products industry pioneer using social technology to engage clients

AUSTIN, Texas, June 16 /PRNewswire/ -- Boundless Network (http://www.boundlessnetwork.com), a technology-enabled branded merchandise distributor, announced today that Chicago-area distributor Big Frey Promotional Products has joined the company. Boundless Network has completed 11 acquisitions since the beginning of 2008, including the addition of four branded merchandise distributorships in the Midwest region, significantly expanding the company's presence in the area. The company continues to seek additional branded merchandise partners across the country.

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"Seth Frey is a thought leader in the promotional products industry. It's exciting to see innovative, entrepreneurial minds partnering with Boundless. I truly believe that Boundless' technology and infrastructure will enable Big Frey to become an invaluable partner to its clients. I expect to see an immediate positive impact on Big Frey's business," said Boundless Network President Jason Black.

Seth Frey started Big Frey Promotional Products in 2003 following the success of Granny's Goodies, an advertising specialty and corporate gift company he began in 1994. Frey has built a solid customer base with numerous Fortune 500 companies and professional service firms, securing a niche in the recruitment space. Recently, in response to the growing demand for Web 2.0 technologies, Frey incorporated social media tactics to further engage his client base and create a strong virtual presence.

"The ultimate goal of any sales organization is to capture 'eyeballs,' and hence, recurring sales opportunities," said Frey. "Working with Boundless, we are able to integrate our social media strategy with Boundless' customer technology platform. The combination of these key tactics will certainly strengthen our existing relationships and attract new business from those looking for real value from their branded merchandise partner."

Frey's use of social technology includes blogging on his website (http://www.bigfrey.com/), posting short video clips to his active YouTube channel (http://www.youtube.com/BigFreyPromo) and frequent updates via Twitter (http://twitter.com/sethfrey).

"Our customer base is technologically savvy, and they demand a partner with the tools to improve brand control while simultaneously maximizing their marketing dollars. Boundless Network's technology is the only platform in the industry that can help companies achieve this goal. Joining Boundless was a strategic move for my business and my customers," Frey continued.

Frey was attracted to Boundless Network's use of innovative social media and marketing tactics, as well as the patented technology that enables customers to manage their branded merchandise purchasing. In addition, Frey cites the company's strong financial partners and stability, seasoned executive team and continued commitment to innovation and value for the customer.

In 2009, Boundless Network plans to continue recruiting top independent promotional professionals, while acquiring top promotional products distributors with revenues between $2 million and $10 million that are located in key regions throughout the country. In three years Boundless Network has grown from two to more than 150 employees; 70 are located in Austin. Since the beginning of 2008, the company has completed 11 acquisitions and expanded nationwide from a single location to 20 regional offices located coast-to-coast.

The Austin Business Journal recently ranked Boundless Network as the No. 2 fastest growing company in Central Texas in the more than $10 million in revenue category. The company was also recognized as the No. 6 best place to work (http://www.boundlessnetwork.com/press) in the promotional products industry by the Advertising Specialty Institute out of more than 16,000 companies in the industry.

Boundless Network was awarded a 2009 Silver Spur from the Texas Public Relations Association (TPRA) and two Bronze Quill awards from the International Association of Business Communicators (IABC) for the company's use of social media and digital public relations.

About Boundless Network

Venture-backed Boundless Network is transforming the $20 billion promotional marketing industry through a highly trained, professional sales organization and proprietary technology that empowers companies to proactively manage their promotional spend. Our patent-pending technology platform connects buyers across organizations to create efficiencies of scale and reduce the cost of branded merchandise by as much as 40 percent. Headquartered in Austin, Texas, Boundless Network is one of the fastest growing companies in the promotional marketing industry. To learn more about joining Boundless Network, visit http://www.boundlessnetwork.com/join. Follow Boundless Network on Twitter: @BoundlessNetwk

SOURCE Boundless Network

Source: PR Newswire

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