• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Social Approach Debuts Social Media Marketing Platform at 140 Characters Conference

Posted on: Tuesday, 16 June 2009, 11:26 CDT

SANTA MONICA, Calif., June 16 /PRNewswire/ -- Social Approach, as part of its debut, has today provided the New York-based 140 Characters Conference with a webpage - 140live.socialapproach.com - that automatically aggregates, analyzes and displays all the tweets about the event in one page.

Social Approach is a social media marketing platform which allows marketing and communications companies quickly and simply to discover, build and activate their brand networks.

140live.socialapproach.com, which also allows users to send their tweets from within the page, is powered by Social Approach's proprietary technology platform. Rather than just listening and reporting on brand activity in social media, Social Approach's pattern recognition learning engine also maps the viral path of conversations so that brands can easily identify, connect and start conversations with their network of top influencers.

"We are very pleased to be supporting the 140 Characters Conference and to be able to demonstrate a small part of Social Approach's powerful new platform," says Social Approach CEO, Oded Noy. "We hope that thousands of people use the topic hub we have created for the conference and invite companies to contact us for access to the private release of the full platform."

About Social Approach

The Social Approach platform allows brands to discover their most influential customers on the social web and chart the most effective channels to reach and activate them. The dashboard-driven service offers users a variety of views of their advocates' information, but separates itself with its ability to tag and make direct contact with those influencers from within the platform. It also, uniquely, offers a number of other activation tools, such as topic hubs, widgets and toolbars, and incorporates a workflow management system so teams can work with maximum efficiency.

Contact

For more information please see our website at www.socialapproach.com or email Pat Devereux at pat@socialapproach.com

SOURCE Social Approach

Source: PR Newswire

More News in this Category