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BUTTERFINGER(R) Seeks Four Social Media Adventurers to Complete the Ultimate Summer ‘FUNternship’

June 22, 2009

Nationwide Search Begins for Digital Dudes and/or Divas Who Want to Get Paid to Tweet, Text, Post, Vlog, Blip, Flickr, Digg, and More for Butterfinger

GLENDALE, Calif., June 22 /PRNewswire/ — Job postings, and resumes, and interviews – oh my! Forget the tie, but bring your sweet tooth and sense of adventure to Nestle, as today BUTTERFINGER(R) has unwrapped the details of a unique search for four digitally-skilled, savvy marketing mavens, or paid, summer “BUTTERFINGER FUNterns” to spread the word about BUTTERFINGER.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090609/LA29679LOGO)

With unemployment at an all time-high, the BUTTERFINGER FUNternship offers summer job seekers the ultimate relief from the job market heat, especially if the idea of getting suited up (and passed around corporate offices like a ping-pong ball) brings you to tears. If you’ve just learned that your summer job was given to someone else, then apply now to join a dynamic national team of FUNterns who aren’t working for “The Man” but “The Finger.” The new BUTTERFINGER FUNterns will be rewarded for making the most of their summer with friends and fans who love BUTTERFINGER – all while making some extra cash!

“In this economy, it’s time to sweeten the job pool with a social media-centric FUNternship that only BUTTERFINGER could create,” said FUNternship recruiter Tricia Bowles, spokesperson for Nestle Confections & Snacks. “The brand’s success with its BUTTERFINGER Comedy Network on Yahoo! demonstrates the power of humorous online content in reaching our biggest fans. A marketing FUNternship that’s also virtual and viral is a natural way to engage and excite BUTTERFINGER enthusiasts.”

Who is the Perfect BUTTERFINGER FUNtern?

Do you feel equally at home on Facebook as you do out on the town? Do you tweet as much as you talk? Do you shoot mini-videos as fast as you can post your pics? Has the line between your offline and online life started to blur to the point that you’re in two dimensions at once? Most of all, do you love BUTTERFINGER? If so, you may be the perfect candidate for the BUTTERFINGER FUNternship that lets you earn bucks for your bytes.

With flexible hours (only about 15 per week – allowing you to sleep in, play, or even hold another job) and creative freedom (show us something cool we haven’t already seen), the BUTTERFINGER FUNternship is the ultimate paid gig for a girl or guy on the go and in the social media know. Six weeks of summer fun, one thousand bucks, special perks, and a year’s supply of the crispety, crunchety, peanut-buttery candy bars known as BUTTERFINGER, will fuel these four FUNterns as they help the BUTTERFINGER Marketing Team.

Interested BUTTERFINGER FUNtern candidates must be at least 18 years of age, and a legal U.S. citizen who resides in one of four metropolitan areas: Atlanta, Chicago, Los Angeles or New York City. Those wishing to be considered may apply online at Yahoo! Hot Jobs. Additionally, an in-person screening of the first 500 applicants will take place on Thursday, June 25, at the Nestle USA headquarters in Glendale, Calif.

All candidates will be asked to submit a traditional resume complete with technical/social media capabilities and social media addresses, in addition to writing a cover letter in the form of a 100-word “tweet-peek,” describing why they are the ultimate fan of BUTTERFINGER and the perfect FUNtern for consideration. Complete details and requirements for the four BUTTERFINGER FUNternship positions can be found at Facebook.com/Butterfinger. For those wishing to apply in person on Thursday, June 25, at the Nestle USA headquarters in Glendale, Calif., those details (including time, parking information) also can be found at Facebook.com/Butterfinger. Wearing Butterfinger orange is a bonus (but not mandatory) – for those wishing to stand out from the crowd and demonstrate their enthusiasm for Butterfinger!

About Nestle USA

Named one of “America’s Most Admired Food Companies” in Fortune magazine for the twelfth consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE(R) to baking traditions with NESTLE(R) TOLL HOUSE(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestle. Good Food, Good Life” is all about. Well-known Nestle brands include: NESTLE(R) TOLL HOUSE(R), NESTLE(R)NESQUIK(R), NESTLE(R) COFFEE-MATE(R), STOUFFER’S(R), LEAN CUISINE(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, NESCAFE(R), NESCAFE(R)TASTER’S CHOICE(R), NESTLE(R) JUICY JUICE(R), BUITONI(R), DREYER’S/EDY’S(R), NESTLE(R) CRUNCH(R), NESTLE(R) BUTTERFINGER(R), and WONKA(R). Nestle USA, with 2008 sales of $10 billion is part of Nestle S.A. in Vevey, Switzerland — the largest food company in the world with a focus on Nutrition, Health & Wellness — with 2008 sales of $101 billion. For product news and information, visit NestleNewsroom.com.

    CONTACT:
    Tricia Bowles, Nestle
    818-549-5817
    patricia.bowles@us.nestle.com

    Jessica del Mundo, GolinHarris
    MEDIA REQUESTS ONLY
    213-623-4200
    jdelmundo@golinharris.com

SOURCE Nestle USA


Source: newswire



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