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Kodak Pulling The Plug On Kodachrome

June 22, 2009

Kodak is soon going to stop the production of Kodachrome, a film famous for its iconic color photographs, due to the overwhelming competition from digital cameras.

Kodachrome color film will be retired this year, Eastman Kodak Co said, ending its 74-year run.

“The majority of today’s photographers have voiced their preference to capture images with newer technology — both film and digital,” said Mary Jane Hellyar, president of Kodak`s Film, Photofinishing and Entertainment Group.

Kodak said that its Kodachrome sales represent less than one percent of Kodak’s total sales of still-picture film, and it would stop making it this year.

Kodachrome was launched in 1935 and became one of the most successful color films of all times. 

“Kodachrome Film is an iconic product,” Hellyar said in a statement.

“It was certainly a difficult decision to retire it, given its rich history,” she said.

There is only one lab left in the country that processes the film, which is at Dwayne’s Photo in Parsons, Kansas.

“This lack of widespread processing availability, as well as the features of newer films introduced by Kodak over the years, has accelerated the decline of demand for Kodachrome Film,” Kodak said.

Kodak said that it expects the current supplies of Kodachrome to last until early this fall, and Dwayne’s Photo will continue to process the film through 2010.

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