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Last updated on April 17, 2014 at 17:30 EDT

El Gaucho Bellevue Holds First Taste and Tweet Event

June 23, 2009

Local Restaurant Group Embraces Practical Use of Social Media with Virtual Tasting

BELLEVUE, Wash., June 23 /PRNewswire/ — Let the Tweeting begin! El Gaucho in Bellevue is hosting its first ever Taste and Tweet event Wednesday, June 24 from 11:30 to 1 p.m.

Taste and Tweet is organized by El Gaucho and the CEOs behind “Social Media for Executives,” Clay Loges and Blaine Millet. The event will bring a group of socially networked guests who enjoy connecting over food and drink to taste, savor and Tweet about signature items from El Gaucho’s lunch menu. Their 140-character tasting notes and comments will be broadcasted in real time to hundreds, even thousands of their followers via Twitter.

Their followers, in turn, can respond with questions or they can forward (re-Tweet) the tasting comments to their own circle of followers. In mere minutes these comments can travel from trusted party to trusted party through these ever expanding rings of acquaintances (followers).

“Using social media like this is really ground breaking for us,” said El Gaucho Bellevue General Manager, David Scherling. “We are an old-school, nostalgic-style restaurant jumping at the opportunity to use this new technology to reach out to more potential guests.”

Millet and Loges were consulted for guidance on how to utilize social media tools and designed an event to evaluate their effectiveness.

“People are already meeting online, and this is a new way to share their dining experiences, “said Loges. “Events like these are a logical extension of a networked world where the social media savvy people are sharing worthwhile information in real time.”

El Gaucho(R) is the Northwest’s steakhouse legacy focused on elegant, old-school, tableside service for people celebrating their lives. The menu highlights 28-Day Dry-Aged Certified Angus Beef(R) Prime steaks, cutting-edge fresh seafood selections from sustainable sources, and extensive wine and malt scotch lists. El Gaucho offers intimate private dining and nightly live music. El Gaucho Bellevue is located at the City Center Plaza at 450 108th Ave. N.E. For more information on the Bellevue location, please call (425) 455-2715, visit www.elgaucho.com or follow us on Twitter at @ElGauchoBell.

SOURCE El Gaucho Bellevue


Source: newswire