Dragonfish Signs Three New Bingo Partners

June 30, 2009

GIBRALTAR, June 30 /PRNewswire/ — Dragonfish, the independent B2B
division of 888 Holdings Plc, today announces the signing of three new bingo
partners; MoonBingo, BingoHollywood and Costa Bingo, cementing further
Dragonfish’s position as a global leader in the provision of bingo services.

Dragonfish’s bingo software will underpin MoonBingo’s
(http://www.moonbingo.com) plans to launch a new, standalone bingo network,
following successful growth on the Dragonfish bingo network. Newco, the
company behind other successful brands on the Dragonfish bingo network such
as http://www.gloriousbingo.com and http://www.spectrabingo.com are the
brains behind this new venture and will be launching the network with a
marketing budget in the millions. The agreement with MoonBingo includes
Dragonfish’s Total Gaming Services offering: Provision of chat moderators,
ePayments systems, customer care, hosting and full technology services
including back office and platform integration.

BingoHollywood (http://www.bingohollywood.com) is launching a standalone
network powered by Dragonfish bingo software and will also use many of
Dragonfish’s Total Gaming Services whilst handling their own chat room
moderation. With a committed seven figure marketing budget set from launch
the brand aims to become a major player in the bingo market.

Costa Bingo (http://www.costabingo.com) has recently gone live with
Dragonfish bingo software and has already been a great success with free
bingo games targeting the acquisition of new players. They will also benefit
from Dragonfish’s Total Gaming Services offering, providing a fully managed
bingo solution.

    The signing of these new partners underpins further Dragonfish's status

    - A leading provider of bingo software worldwide and the world's leading
      bingo network with over 60 skins offering instant liquidity, industry
      leading software and top tier brands

    - Delivering the highest lifetime customer values

    - Possessing a back office which provides advanced financial, risk
      management, support and chat hosting services to all licensees allowing
      for differentiation of product

    - Offering multi-language capabilities within its bingo client

Gabi Campos, Managing Director, of Dragonfish commented: “We consider our
bingo software to be the leading product in the sector and the addition of
these excellent new partners is a further endorsement of our bingo product.
The fact that each partner has a wealth of experience in the sector combined
with a significant marketing contribution demonstrates a willingness to carve
out their own niche in the bingo market and we very much look forward to
helping each partner successfully grow their business.”

Adi Frum, CEO, of MoonBingo commented: “We are excited to expand our
business with Dragonfish and bring significant knowledge and experience of
online bingo to this new partnership. We intend to position MoonBingo network
as one of the leading bingo networks in this field and we welcome new
affiliates who wish to partner with us.”

Tina Pegrini, Network Manager, of BingoHollywood commented: “Work on our
new bingo network is progressing very well. We’re really looking forward to
launching something different in conjunction with Dragonfish that will
capture the attention of bingo players everywhere. Fun, entertainment and
winning is what it’s all about, and that’s what we’ll deliver. Watch this

Richard Skelhorn, CEO, of Costa Bingo commented: “We’re really pleased
with the launch of Costa bingo and are confident Dragonfish are the right
partners for our business. The players love the software and it has proved to
be highly flexible allowing us to create some really nice custom applications
to help with acquisition and retention. We’re looking forward to growing our
player base and providing a first class service to our customers and
affiliate partners.”

These latest developments endorse Dragonfish’s hybrid strategy for its
bingo model. Business partners who join the network are able to benefit from
instant liquidity whilst gaining a full understanding of back office
functionality, CRM and chat. The provision of appropriate levels of liquidity
enables partners to then launch standalone networks in the future whilst
maintaining their existing brand on the Dragonfish bingo network.

    Gabi Campos, Managing Director

    Bell Pottinger Corporate & Financial
    Ann-marie Wilkinson / Nick Lambert / Andrew Benbow

SOURCE Dragonfish Ltd

Source: newswire

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