• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Travelex Americas Appoints Andrew W. Zimakas Vice President, Marketing and Public Relations

Posted on: Tuesday, 12 July 2005, 09:00 CDT

NEW YORK, July 12 /PRNewswire/ -- Travelex, the world's largest foreign exchange specialist, today announced the appointment of Andrew W. Zimakas to the role of Vice President Marketing and Public Relations, Americas. In this newly-created position, Mr. Zimakas will be responsible for growing Travelex's brand awareness in the United States, Canada and Latin America for all of the Company's businesses, including commercial and consumer foreign exchange, travel insurance, and outsourced services.

"The addition of Andrew, a seasoned marketing and public relations expert with over 15 years of experience, is crucial to our efforts to increase overall brand recognition for Travelex Americas," said Larry D. Taylor, CEO Travelex Americas. "As a unique specialist in foreign currency exchange in an industry crowded with generalists, distinguishing ourselves from the many competitors in the Americas market is essential to taking advantage of the significant growth opportunities in that region. As we build towards that goal, Andrew's results-oriented approach and strong background in marketing, strategic management and business development will be of great value to Travelex and its partners."

Mr. Zimakas has extensive operating experience in tier-one organizations in the Internet/ media, consumer software, and package goods industries. This includes positions with Procter & Gamble, Microsoft and AOL in a number of senior roles including General Manager, Group Marketing Manager and Brand Manager.

"Travelex has built a business model based on doing a few things extremely well and has created a strong global brand in commercial and consumer foreign exchange," commented Mr. Zimakas. "I am pleased to be joining a successful entrepreneurial organization and look forward to building on this foundation to enhance Travelex's presence here in the Americas."

About Travelex

Travelex is the world's largest foreign exchange specialist, with offices in 35 countries, nearly 700 retail branches and 16,000 commercial customers. The company's retail branches are located at key airport, seaport and rail locations, in addition to worldwide tourist and business centers. Nearly 40 percent of the world's airline passengers, over 1.3 billion people, pass through airports at which Travelex's business operates. This includes the major gateways at London, New York, Hong Kong, Frankfurt and Sydney. Travelex operates two North American foreign exchange trading floors -- located in Toronto and New York City. The company has strategic partnerships with leading global organizations including: American Automobile Association (AAA), British Airways, The Royal Bank of Scotland, Barclays Bank and The Bank of New York. Travelex is the world's largest non-bank provider of Commercial Foreign Exchange services, one of the world's leading providers of outsourced travel money and one of the world's oldest issuers of Travelers Checks. In North America, Travelex is also a leading provider of travel insurance products and services.

Travelex

CONTACT: Nevin Reilly of Sloane & Company, +1-212-446-1893,nreilly@sloanepr.com, for Travelex

Web site: http://www.travelex.com/

Source: PRNewswire

More News in this Category