Microsoft’s Bing To Include Twitter Search Results
Posted on: Thursday, 2 July 2009, 16:10 CDT
Microsoft is including some “tweets” from prominent Twitter users in search results generated by its new Bing Internet search engine, the AFP news agency reported.However, Microsoft does not intend to index all of Twitter and make it searchable. Rather, it will include "some of the more prominent and prolific Twitterers from a variety of spheres,” the company said.
Some analysts view Twitter as the wave of the future for Web searches, due to the real-time nature of its user-generated messages of 140 characters or less.
Twitter's messages are not currently searchable on Google, the leading Internet search engine, and Twitter does offer a search feature of its own. Nevertheless, a number of 3rd party developers have created applications that allow users to sort through the messages on the site.
“There has been much discussion of real-time search and the premium on immediacy of data that has been created primarily by Twitter . We’ve been watching this phenomenon with great interest, and listening carefully to what consumers really want in this space,” Microsoft wrote in a blog posting.
“Today we’re unveiling an initial foray into integrating more real time data into our search results, starting with some of the more prominent and prolific Twitterers from a variety of spheres. This includes Tweets from folks from our own search technology and business sphere like Danny Sullivan or Kara Swisher as well as those from spheres of more general consumer appeal like Al Gore or Ryan Seacrest.”
A Bing search for "Al Gore" and "Twitter," for instance, produces the latest "tweets” from the former vice president, a link to his Twitter stream and the option to "see more tweets."
"We're not indexing all of Twitter at this time," Microsoft said.
"We picked a few thousand people to start, based primarily on their follower count and volume of tweets."
Microsoft launched Bing in late May in a bid to challenge market leader Google and No. 2 search engine Yahoo!
Web analytics firm StatCounter told the AFP on Wednesday that Microsoft had grown its share of the U.S. Internet search market in June, but is still behind Google and Yahoo!
Bing comprised 8.23 percent of the U.S. search market share in June, up from 7.21 percent in April and 7.81 percent in May, StatCounter said.
Meanwhile, Yahoo!'s share was 11.04 percent in June, an increase from 10.99 percent in May but less than its 11.27 percent in April. Google continued to lead the Internet search market, with a 78.48 percent share in June, down slightly from the 78.72 percent market share it had in May and 79.07 percent in April.
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Image Credit:www.bing.com
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Source: redOrbit staff
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