LightInTheBox.com Launches New Cycling Gear Range for the Tour De France

July 10, 2009

BEIJING, July 10 /PRNewswire-Asia/ — To give cycling fans a treat during
the 96th Tour De France, LightInTheBox.com (http://www.LightInTheBox.com ) has
announced the expansion of their cycling range: including everything from
patented CoolMax fabric cycling shorts
(http://www.LightInTheBox.com/Cycling-Shorts.htm ) to light-weight folding
bicycles (http://www.LightInTheBox.com/Cycles.htm ). Now global biking
enthusiasts can choose cycling gear worthy of the hallowed Yellow Jersey and
get fast-lane delivery direct to their door.

The Tour de France, which this year runs from July 4 to July 26, is an
annual bicycle race that covers more than 3,500 kilometers (2,200 mi)
throughout France and bordering countries. The race usually lasts 23 days and
attracts cyclists from around the world. The combination of endurance and
strength needed led the New York Times to say in 2006 that the “Tour de France
is arguably the most physiologically demanding of athletic events”. The effort
was compared to “running a marathon several days a week for nearly three
weeks”, while the total elevation of the climbs was compared to “climbing
three Everests”. The riders burn through a staggering 7000 calories a day and
getting the intake right is essential for recovery as there are a
sinew-straining 21 stages in 2009. The expectation and excitement for this
year’s race is high as Lance Armstrong comes out of retirement to take on
cycling’s younger superstars. Armstrong has previously made the race his own,
winning an amazing seven times from 1999-2005.

“Challenging the limits of physical and mental endurance is an
intrinsically human trait,” said Kevin Wen, co-founder of LightInTheBox.com,
on the announcement of their latest low-price range of cycling gear. “We’ve
expanded our sports lines to include competitively priced cycling jerseys and
equipment to offer shoppers a helping hand in pushing their own limits.”

With China well known as the kingdom of bicycles, LightInTheBox.com uses
their unique location to leverage the best deals from local bicycle
manufacturers and source the best quality cycling equipment at affordable
prices. “The Tour de France is a global competition and we want to provide
fans worldwide with the opportunity to join in and purchase their own hi-tech
cycling jerseys or cycling accessories,” explained Kevin Wen. “Our huge range
of gear and new prices mean we can now offer ‘more for the Tour’ this year.”
(http://www.LightInTheBox.com/Cycling-Shorts.htm )

About LightInTheBox.com:

LightInTheBox.com is a leading global value-added online distributor. It
offers more than fifty thousand quality product selections to customers in
more than 160 countries. It serves both individual consumers and commercial

    The company: http://www.LightInTheBox.com
    Cycling:     http://www.LightInTheBox.com/Cycling-Shorts.htm

    For more information, please contact:

     Wei Jin
     Email: PRcontact@lightinthebox.com

SOURCE LightInTheBox

Source: newswire

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