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Research and Markets: To Help Life Science Suppliers Understand How Scientists' Catalog Preferences Vary Across the World

Posted on: Tuesday, 12 July 2005, 18:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c20602) has announced the addition of Life Science Product Catalogs: A Key Component of Multi-Channel Marketing to their offering

Catalogs - on the Web and in print - are a prominent part of life science marketing. Based on a survey of over 2,300 life scientists across multiple market segments, engaged in a wide variety of research and from over 50 countries, 'Life Science Product Catalogs: A Key Component of Multi-Channel Marketing' examines the role of the catalog in the overall marketing mix. The report is designed to help life science suppliers optimize their print and online catalogs, including integrating the two media. In addition to examining how and why catalogs are used, it details which media (online or print) is preferred for different uses--from gathering information on a vendor's new products to learning how to use a product.

To help life science suppliers understand how scientists' catalog preferences vary across the world, this year's edition presents the survey results by major geographic regions. It also delves deeper into how life science products are purchased--from methods used to pay for products to the number of orders placed online per month. By understanding how scientists' experiences, expectations and preferences have changed since the 2003 study, suppliers can adjust their catalog's content and usability features to reflect the different strengths of print and online catalogs and the ways in which customers use them.

The major objectives of this report are as follows:

- Determine the role of the catalog in the marketing mix.

- Compare how print and online catalogs are used in different ways.

- Identify which content and usability features are considered most important in print and online catalogs.

- Identify the suppliers with the best print and online catalogs.

- Assess the relative strengths of print and online catalogs and how user preferences are changing.

For more information visit http://www.researchandmarkets.com/reports/c20602

Source: Business Wire

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