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Frost & Sullivan Names Colaboracion Virtual as the Recipient of the 2009 Latin American Growth Strategy Leadership in Web Conferencing Solutions Award

Posted on: Monday, 20 July 2009, 10:00 CDT

BUENOS AIRES, Argentina, July 20 /PRNewswire/ -- Frost & Sullivan announced that Colaboracion Virtual is the recipient of the 2009 Latin American Growth Strategy Leadership in Web Conferencing Solutions Award. The company was recognized as a pioneer in the conferencing services market in the region that has successfully transformed its business in accordance with the changing market scenario, positioning as a well-rounded collaboration provider for the corporate segment.

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The criteria used for determining the recipient of this award was based on the ability to grow in a maturing market, the implementation of a unique sales strategy, technological innovation, and the discovery of new sales avenues for an established product and strategic partnerships to penetrate new markets.

"Colaboracion Virtual has responded quickly to the evolution of the customers needs and technology breakthroughs, going from audio to video conferencing and then, with a strong web conferencing offering to take over in the region," remarks Victor Hugo Casiano, Research Analyst with Frost & Sullivan s Enterprise Communications group.

Although the conferencing solutions market is still in a development stage in Latin America, an important number of companies are participating as service providers of web conferencing services throughout the region. This represents a constant challenge for niche companies with a focus on collaboration. In this scenario, Colaboracion Virtual had the ability to correctly select the countries for expansion purposes. Currently, it has presence in most of the countries in Latin America and has expanded its operations to Europe and North America.

In terms of sales strategy, the company has put great emphasis in creating a flexible solution depending on the needs of each client, bundling different conferencing solutions and prorating the costs of all the services into an attractive collaboration solution. The sales force performs as technology consultants that understand the specific needs of each particular business, allowing them to present flexible, tailor-made solutions.

In that sense, Colaboracion Virtual is carrying out an extensive educative process to companies in Latin America, so that the traditional audio conferencing customers realize the value of embracing new collaboration solutions.

Moreover, Casiano highlights that: "one of the most important strengths of the company is that customer service does not end with basic problem resolution. Their technical support team leverages that idea." The company aims to provide a 360-degree experience to the client, involving them in prevention and reengineering of the solution activities.

As Erik Torreiter, Colaboracion Virtual Internacional CEO, explains Colaboracion Virtual customer experience is based in reliability and quality: "Our services are easy to use as we hide the complexity of the technology, they are flexible and tailored to customers needs, integrated as much as possible into their own processes reducing drastically the learning curve."

Considering the R&D level, Colaboracion Virtual is one of the few conferencing companies that has a team that develops their own solutions and services, and helps collaborate with the integration of solutions from diverse vendors, building on top of them valued added services for their customers, like: help desk services available 24 x 7 in three languages, end to end SLAs for collaboration application, while having its own VNOC supervising in real-time the status of the overall application network.

"R&D is a lot more than just a way to compete, it is about partnering in the long term with our customers. We are seeing that they need new way to use collaboration services. They want to be more productive, more efficient than ever, get to new markets, improve their own customer satisfaction. Our R&D capabilities allow us to fill needs unsatisfied up to now, and even to create new markets," concludes Torreiter.

The company has managed to maintain its position through the diversification of its customer base and investments in new value-added services, by bringing flexibility to the way conferencing services were sold, providing an excellent cost-benefit ratio, but most importantly, prioritizing high quality and reliability of services.

Frost & Sullivan's 2009 Latin American Growth Strategy Leadership in Web Conferencing Solutions Award is the acknowledgement of Colaboracion Virtual s success in gaining a privileged position in the Latin American conferencing solutions market.

About the Award

The Frost & Sullivan Award for Growth Strategy Leadership is presented each year to the company that has demonstrated an exceptional long-term growth strategy within its industry. Through primary and secondary research methods, all companies' market revenues are tracked and those exhibiting significant growth are noted for their strategy implementation. Revenues are then compared year on year to monitor growth patterns. This Award is given to the company that has bolstered its position in the market during the base year and whose strategy will have a lasting impact on the market.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

For more information: Catalina Rossini Corporate Communications Frost & Sullivan - Latin America P: + 54-11-4777- 4777 E: Catalina.rossini@frost.com

SOURCE Frost & Sullivan

Source: PR Newswire

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