Oberon Media’s Online Game Subscription Business Experiences Explosive Growth
NEW YORK and LONDON, July 21 /PRNewswire/ — Oberon Media, the world’s leading multi-platform casual games company, announced today that its online game subscription service – GameSaver – has experienced explosive growth in its first year. The subscription portion of Oberon’s premiere white label Game Center platform, GameSaver is closing in on the 500,000 subscriber milestone as it has experienced double digit month-over-month growth. The success of GameSaver shows its value to not only consumers, who gain access to the best casual games at discounted prices, but also to developers and Game Center partners.
GameSaver provides a simple and easy way to purchase thousands of casual games at a discounted price. Additionally, GameSaver delivers access to exclusive content along with a sense of belonging to the ever-growing community of casual gamers. GameSaver is the latest way that Oberon helps its portal partners to reach out to their consumer base and develop deeper and longer term relationships.
For developers and Game Center partners, GameSaver provides essential tools to successfully implement a life cycle management program for games. Discounted prices expands the audience of paying customers and drives unit sales for developers and Game Center partners. Customers are able to enjoy discounted prices only in exchange for establishing a longer term relationship. This longer term relationship provides a valuable opportunity for developers and Game Center partners to sell additional games to the customer. In addition, the GameSaver program supports premium pricing for single game purchase.
“Over the past year we have been very successful in helping our portal partners transition their casual download businesses from a one-time purchase driven model into a subscription driven model,” continued Oberon Chief Strategy Officer, Ofer Leidner. “The next phase is to work with our game developer partners and help them optimize their product strategies and life cycle management so they can benefit even more from this model. Oberon is excited to help drive the industry toward a direction that is a win-win for everyone.”
The GameSaver subscription program is active on most Game Center partner sites with full deployment across existing partner sites expected soon. Oberon Media launches several new Game Center partner sites every month and GameSaver will be a default feature of these new deployments.
As the user base grows, Oberon will continue to roll out additional features and functionality to add value for consumers and partners. The company is already collaborating with several leading developers who are working on innovative new products, such as episodic content, that better take advantage of the GameSaver program.
Oberon Media, the world’s leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television and at retail. The Oberon Gaming Portal is the industry standard and has been adopted by the world’s leading digital and media companies, such as Microsoft, Verizon, MTV Networks, Electronic Arts, MySpace, France Telecom and NHN. The Gaming Portal combines casual game content, merchandizing and features to fulfill our partners’ specific needs. Oberon Media’s game publishing division, I-play, works with the industry’s best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.
SOURCE Oberon Media