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Spice Up Your Lunch With Bold New Deli Fresh Varieties and Sandwich Ideas From Oscar Mayer

July 21, 2009

MADISON, Wis., July 21 /PRNewswire/ — Sandwiches remain the most frequently packed brown bag lunch for affordability and convenience(1) – but everything from the bread to what’s in between is evolving. Current sandwich trends(2) include unique flavor combinations, hot sandwiches and updated takes on classic combinations. To help brown bag aficionados spice up their routines and stay on trend without breaking their budgets, Oscar Mayer enlisted ten creative and cost-conscious mom bloggers to develop flavorful sandwich combinations. Their creations are available on the Oscar Mayer brand brown bag envy channel at http://www.youtube.com/user/OSCARMAYERDELIFRESH.

A sampling of their tasty creations include a hot Oscar Mayer Deli Fresh Cajun Chicken and Cheese Melt that calls for chipotle mayo, Roma tomatoes, Romaine lettuce and provolone cheese on top of ciabatta bread; a tricked-out version of a classic turkey sandwich that includes Deli Fresh Smoked Turkey, tomato, avocado, cucumber slices and a squeeze of lemon; and a Cuban Sandwich topped with Swiss cheese, dill pickle and Deli Fresh Slow Roasted Roast Beef.

New Bold Flavors Without Deli Counter Prices

To add a fresh-taste to lunch, the Oscar Mayer brand introduced four bold new varieties of Deli Fresh Shaved Meats: Black Forest Ham, Cracked Black Peppered Turkey Breast, French Dip Flavored Roast Beef and Cajun Seasoned Chicken Breast. Sliced, packed and sealed at the peak of freshness, Oscar Mayer Deli Fresh Shaved Meats deliver the fresh- taste of the deli but are more convenient and cost 25 percent less(3) than the best selling brand of deli counter meats.

Available nationwide, the bold new taste of Oscar Mayer Deli Fresh Shaved Meats can be found in your grocer’s refrigerated meat case section and have a suggested retail price of $3.99. Classic Oscar Mayer Deli Fresh favorites including Rotisserie Seasoned Chicken Breast, Smoked Ham, Honey Ham, Oven Roasted Turkey Breast and Smoked Turkey Breast are also available in Family Size packs to feed the entire family while maximizing savings. The suggested retail price for Oscar Mayer Deli Fresh Shaved Family Size is $5.78 per 16 oz. package. For more information on the full line of Oscar Mayer Deli Fresh Meats, visit www.oscarmayer.com.

About Kraft Foods

Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote dOr, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.

    (1)  The NPD Group (2008). What's In The Bag and Why Is It In There?.
         Retrieved July 31, 2008 from

http://www.npd.com/press/releases/press_080728.html

    (2)  Kraft Foods (2009) Shopper Insights Sandwich Deep Dive
    (3)  Perishables Database data, Total US 13 weeks ending 10/25/08

SOURCE Oscar Mayer Deli Fresh


Source: newswire



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