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Shape fx(R) Launches the Dream Wedding Dress

July 24, 2009

NEW YORK, July 24 /PRNewswire/ — Until now, the only way to find “the perfect wedding dress” was to fall in love with something 3 sizes too big, have it altered no less than five times, only to then purchase every push-up, smoothing, controlling option known to man to wear under it. Perfection came with a price — a “re-think the guest-list” price.

Until now.

Introducing the Shape fx Dream Wedding Dress, an all-inclusive, figure-transforming miracle gown, combining a stunning, classic silhouette in 100% pure, luxurious silk with the brand’s signature technologies of built-in control and strategic design. The result? A wedding dress completely unlike any other on the market: it single-handedly slims, sculpts and comfortably perfects every bride’s body — plus, it retails for only $459!

Every aspect of the dress’s design effectively fights figure flaws and flatters any body type, all without the need for separate shape-wear pieces. A hidden power-mesh slip begins just under the bust to flawlessly control, slim and smooth midriff through thighs. (And, thanks to a lacy silicone hem, the slip comfortably stays put to prevent ride-up and bulges — even through a long night of dancing.) Built-in soft cups support and shape the bust, eliminating the need for finding a bra option to complement the dress and stay hidden. The sweetheart neckline flatters the shoulders while a shirred bodice defines the waist. Princess seaming with corset-inspired rhinestone embellishments visually sculpts a shapely, hourglass silhouette. Beneath the white, double-layered silk exterior, a pure silk organza lining adds volume for an ideal, proportion-balancing flare.

In short, this truly is the perfect dress. But just what makes finding the perfect dress so important to the bride-to-be?

“Of all days in her life, every woman needs to look her absolute best on her wedding day — for her husband, for the photographer and guests, but mostly, for herself. We designed this revolutionary dress to ensure that she will look and feel picture-perfect,” says Signature Styles, LLC President and CEO, Geralynn Madonna. “This wedding gown represents not only Shape fx’s complete dedication to strategic figure-perfection, but also was created with unsurpassed quality and fit standards, at an amazing price.”

The Shape fx Dream Wedding Dress is available in sizes 2-18 at www.shapefx.com, and can be ordered by calling 800-253-6115, where a dedicated representative handles the special order. Shapefx.com is a lifestyle e-commerce site dedicated to making women feel more confident about the way they look. Shape fx offers innovative fashion, swim and shapewear options that slim, support and flatter women’s bodies, as well as a shopping experience that is personalized for specific target zones or body types. Shape fx — “designed to make the body you have, look like the body you want.” (R)

Your Dream Wedding Dress. Found. Only by Shape fx(R), only at shapefx.com.

About Signature Styles, LLC.

Signature Styles, LLC is the nation’s leading direct marketer of women’s apparel. Headquartered in Manhattan, the company manages five brands: Newport News (www.newport-news.com), Spiegel (www.spiegel.com), Shape fx (www.shapefx.com), Carabella (www.carabells.com) and A.B. Lambdin (www.ablambdin.com) – each committed to fulfilling the needs of its respective audience with exceptional product, engaging presentation and extraordinary customer service. Signature Styles, LLC is part of Patriarch Partners, LLC.

SOURCE Shape fx


Source: newswire



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