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Apple Teaming Up With Big Record Labels

Posted on: Monday, 27 July 2009, 12:45 CDT

The Financial Times reported on Sunday that Apple Inc. and four record labels are working on a plan to increase digital sales of albums, while the computer company is also separately developing a tablet-sized device.

Apple is working with EMI, Sony Music, Warner Music and Vivendi's Universal Music Group on the project, "Cocktail," with the hopes of launching it in September, according to the paper .

The paper said that the project with the record companies aims to offer interactive features with music downloads.

"It's all about re-creating the heyday of the album when you would sit around with your friends looking at the artwork, while you listened to the music," said one executive familiar with the plans.

"It's not just a bunch of PDFs," said one executive. "There's real engagement with the ancillary stuff."

Apple and the music companies were not immediately available for comment.



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