• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

ACE*COMM's Network ''Market Maker'' Solution Reveals $170 Million in New Subscriber Capture Potential for a Large Cable Operator

Posted on: Wednesday, 13 July 2005, 09:00 CDT

ACE*COMM Corporation (NASDAQ:ACEC), a global provider of network business intelligence and advanced operations support systems (OSS) solutions, today announced the successful deployment of its network Market Maker solution for a leading European cable operator. Market Maker, which is part of ACE*COMM's Network Business Intelligence solutions suite, lets service providers optimize network resources to enable more efficient delivery of services to new and existing customers. Data from multiple sources is analyzed, and presented to operators in a composite, map-based graphical interface providing a review and analysis of distributed network resources to support decision-making for expanding market penetration and developing new markets for their products and services.

One of the biggest challenges facing a service provider's sales team in a competitive telecom environment is the identification of real, prospective customers. The cable operator utilized Market Maker to integrate network and capacity data from inventory management, customer care, and billing systems. This data was then enhanced with marketing, financial, and location information. Per the estimates provided by customer sources, the enriched database and applied network business analytics produced the following results:

-- Revealed a market potential of $170 million per year in untapped subscriber revenues

-- Led to a 23% reduction in direct mail costs

-- Provided a significant increase in sales conversion rates

-- Featured an estimated return-on-investment (ROI) of $35 million in the first year

Commented Dan Baker, director of OSS/BSS research at Dittberner Associates, Inc., recent publishers of the "Revenue Assurance & Cost Management Market" report:

"Market Maker makes a lot of sense for local loop carriers. It allows an operator to display the physical network in relation to existing customers, prospective customers, network infrastructure, and spare capacity. This should be a highly desirable product for wireline telcos targeting households and businesses because it makes it easier to understand the physical location and status of existing and churned customers, facilitating smarter sales and marketing efforts."

Dittberner is an international market research and consultancy with over 70 telecom service providers as clients. For more information, visit: www.dittberner.com.

Market Maker offers many benefits for operators across sales, marketing, customer care, network planning and operations, including:

-- Improved sales conversion rates

-- Identification of win-back sales prospects

-- Proactive installation preparation in a virtual environment, leading to reduced cost of delivery and more competitive offerings

-- Increased ability to focus on "good" customers while avoiding potential bad payers

-- Identification of new sales prospects where there is capacity but no uptake

For more information on Market Maker and other ACE*COMM Network Business Intelligence solutions, contact info@acecomm.com or visit http://www.acecomm.com/solutions/2helix/network-intelligence.htm

About ACE*COMM

ACE*COMM is a global provider of network business intelligence and advanced operations support systems (OSS) solutions for telecom service providers and enterprises. ACE*COMM's solutions are applicable to a range of legacy through next-generation networks that include wired, wireless, voice, data, multimedia, and Internet communications networks. These solutions provide the analytical tools required to extract knowledge from operating networks--knowledge customers use for asset recovery and revenue assurance, cost reduction, improved operational efficiency, acceleration of time-to-market for new services, and more effective customer care.

For over 20 years, ACE*COMM technology has been effectively deployed for more than 300 customers, spanning over 4000 installations in 70 countries worldwide. ACE*COMM-installed products are currently enabling the success of customers and partners such as Alcatel, AT&T, Cisco, General Dynamics, IBM, Level 3 Communications, Marconi, Motorola, Northrop Grumman, Siemens, and Unisys. Headquartered in the Washington, DC area, ACE*COMM has corporate offices in Australia, Canada, China, and the UK. ACE*COMM is a registered ISO 9001 quality standard company. For more information, visit www.acecomm.com.

ACE*COMM, and the ACE*COMM logo are registered trademarks of ACE*COMM Corporation.

Except for historical information, the matters discussed in this news release include forward-looking statements that are subject to certain risks and uncertainties that could cause the actual results to differ materially from those projected, including, but not limited to: the failure of anticipated demand to materialise, delays or cancellations of orders due to various factors, including business and economic conditions in the U.S. and foreign countries; industry-wide slowdowns, any limitations on customers' financial resources, the continued convergence of voice and data networks, the continuing success of the Company's strategic alliances for product development and marketing, customer purchasing and budgetary patterns or lack thereof; pricing pressures and the impact of competitive products; the timely development and acceptance of new products; the Company's ability to adequately support its operations, and other risks detailed from time to time in the Company's Report on Form 10-Q and other reports filed with the Securities Exchange Commission.

Source: Business Wire

More News in this Category