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WebSideStory's On-Demand Site Search Earns a Top Ranking in Independent Research Report

Posted on: Wednesday, 13 July 2005, 09:00 CDT

SAN DIEGO, July 13 /PRNewswire-FirstCall/ -- WebSideStory(R) , a leading provider of on-demand digital marketing applications, today announced that it has received a top ranking for having one of the strongest site search applications on the market, according to a new report by JupiterResearch. No other company outranked WebSideStory in terms of both market suitability and overall business value in JupiterResearch's constellation of customer-facing search vendors. The July 11, 2005, report, "Site and Commerce Search: Driving ROI Through Vendor Selection, Proper Implementation, and Active Measurement," reviewed a total of nine major search vendors.

"Recently rebranded 'WebSideStory Search' after acquisition by hosted Web analytics provider WebSideStory, Atomz earns high scores for market suitability and overall business value. The most common benefit ascribed to Atomz by reference customers is quality of customer support, likely a direct benefit derived from the hosted application delivery model," according to the report. JupiterResearch (http://www.jup.com/) is a division of JupiterMedia and a leading international research advisory organization specializing in business and technology market research.

In its report, JupiterResearch says site search should be treated like any other measurable investment online and strongly recommends integrating site search with web analytics to better understand search behavior and increase return on investment. The report cites WebSideStory's acquisition of Atomz as a growing trend toward search measurement integration. WebSideStory Search (formerly Atomz Search) is an award-winning site search application that enables marketers to guide and influence site visitors in finding the products and information they want. The product is a cornerstone of WebSideStory's new Active Marketing Suite(TM), a collection of integrated, on-demand digital marketing applications that also includes web analytics, web content management and keyword bid management.

According to the report, JupiterResearch's criteria for evaluating site and commerce search vendors was largely based on the analyst firm's understanding of the search technology market-derived from extensive interviews with both vendors and end-user companies. Client interviews focused primarily on five key comparative areas: customer support, implementation support, use of application features, value provided to the business, and overall experience with the application and vendor. All this information was plotted in JupiterResearch's constellation, which measures the vendors' business value, suitability, and breadth. For more information, please visit http://www.jup.com/.

For more information about WebSideStory and its products, please visit http://www.websidestory.com/.

About WebSideStory

WebSideStory is a leading provider of on-demand digital marketing applications. Its Active Marketing Suite includes web analytics, site search, web content management and keyword bid management. Enterprises worldwide use these services to measure and improve their online marketing performance. For more information, contact WebSideStory. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.websidestory.com/. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

Forward-Looking Statements

Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory's business including, without limitation: WebSideStory's limited experience in an emerging market with unproven business and technology models; WebSideStory's reliance on its Web analytics services for the majority of its revenue; WebSideStory's recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory's customers fail to renew their agreements; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; the risk that WebSideStory's services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory's Securities and Exchange Commission filings, including WebSideStory's annual report on Form 10-K for the year ended December 31, 2004 and quarterly report on Form 10-Q for the quarter ending March 31, 2005. Do not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.

Erik Bratt WebSideStory, Inc.Voice: (858) 546-0040, ext. 365 Email: ebratt@websidestory.com

WebSideStory, Inc.

CONTACT: Erik Bratt of WebSideStory, Inc., +1-858-546-0040 ext 365,ebratt@websidestory.com

Web site: http://www.jup.com/

Web site: http://www.websidestory.com/

Source: PRNewswire-FirstCall

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