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Canning on the Rise With Younger Generations; Nearly 50 Percent of Canners This Year Aged 40 and Younger

August 12, 2009

SEATTLE, Aug. 12 /PRNewswire/ — Canning is not just for rural grandparents anymore. Americans of all ages and areas are returning to our roots and canning to capture fresher, more affordable flavors. Fifty-five percent of American home cooks plan to can this year, and of those, nearly 97 percent will be canning more than previous years, according to a recent survey of its community by Allrecipes.com, the world’s #1 food site. With nearly half of canners aged 40 or younger, the demographic of canners is shifting from Baby Boomers to Generations X and Y. Moreover, almost half of canners live in suburban areas, signaling that canning is no longer reserved to rural communities. As the recession progresses and food prices continue to rise, 61 percent of canners’ greatest motivation is saving money.

Internet Canning Craze

While canning may seem like a family tradition passed down from generation to generation, younger people joining the canning craze are looking first to the Internet as a resource. Fifty-two percent of survey respondents said they are using the Internet to find information on canning and there has been a 109 percent increase over last year in page views for canning and preserving articles on Allrecipes alone. Specific searches such as “blanching and shocking vegetables,” “jam,” and “dill pickles” have risen dramatically.

In response to the growing demand, Allrecipes created a dedicated canning collection featuring “how-to” articles, recipes, safety tips, blogs, and more. Allrecipes is also highlighting “Cooks of the Week” who are canners. Rachael Schindeldecker from Rhinelander, Wis., who has an Allrecipes blog called “Can It Rachael” and has been selected as the “Cook of the Week” for the week of August 10, says, “I have been canning for about 25 years. My best advice for a new canner is to RELAX and enjoy! Start with ingredients you are familiar with and are grown locally if possible so you can get the freshest fruits and veggies. Make room on your counters because once you start canning, you may find you have a new hobby!”

A “Canvolution”

Allrecipes is also supporting the national “Canvolution” by partnering with Canning Across America (CAA), a grassroots canning movement started by food writers, bloggers, cooks, gardeners and food lovers to revitalize the popularity of canning. Committed to bringing the lost art of “putting up” food to a new generation, CAA and Allrecipes are encouraging communities across the country to take part in “Can-A-Rama” events on August 29 and 30.

“As the world’s most visited online food forum, our community reflects what is truly happening in the kitchens of everyday home cooks. Budget-conscious families are looking at options like canning and site activity reflects that through recipe and article searches, blogs and the recipe exchange,” said Esmee Williams, vice president, brand marketing for Allrecipes.com. “We are pleased to provide a safe, trusted community where canners of all skill sets can connect and collaborate with one another to share ideas and experiences.”

About Allrecipes.com

Allrecipes, the world’s #1 food site, receives more than 300 million annual visits from home cooks who discover and share food ideas through user generated recipes, reviews, photos, profiles, blogs, and meal ideas. For more than 13 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, party ideas, everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing food site, Allrecipes provides insights into the cooking behaviors of home cooks everywhere. Since 2008, Allrecipes has launched localized versions for the United Kingdom/Ireland, Australia/New Zealand, France, Germany, China, Japan, and Quebec. Allrecipes is the publisher of Allrecipes Dinner Spinner, the #1 food app for the iPhone. Allrecipes is part of Food & Entertaining @RDA, a division of The Reader’s Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.

SOURCE Allrecipes.com


Source: newswire



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