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Yovia and SourceFuse Announce Strategic Merger to Harness Explosive Growth of Social Media and Open Source Markets

Posted on: Friday, 21 August 2009, 11:25 CDT

ATLANTIC BEACH, Fla., Aug. 21 /PRNewswire/ -- Leading social media integrator Yovia and high-technology research and development firm SourceFuse combine forces to capitalize on a growing demand for Yovia's 'ad network of people' and SourceFuse's rapid crowd-source and open-source technology platforms.

The firms have been working together for 18 months as part of an ongoing project to optimize online marketing and rapid product development and testing, for organizations such as the U.S. Government, top entertainment networks and large traditional publishers. They recently released Yovia 2.0, the first community-driven advertising network.

"Frankly, we are trying to keep up with the growth," said Jalali Hartman, CEO of Yovia, "we need to be able to set-up and drive large-scale communities quickly and communicate in a real way with millions of people. This requires the use of crowd-sourcing and rapid deployment of open source technology."

The new company now employs 62 employees, and has offices in New York, Delhi and Florida.

"We are excited to bring our open source expertise and application development capacity to the general market with Yovia," said Kelly Dyer, CEO of SourceFuse. "Everyone is demanding a new level of efficiency, flexibility, and crowd-driven creativity. This new organization is poised to deliver on both."

About SourceFuse:

SourceFuse is the leading Software as a Service (SaaS) provider of managed services, open source technology and crowd sourcing. Since 2005 SourceFuse has been pioneering open-source development, off-shore development and technology research.

http://www.sourcefuse.com

About Yovia:

Yovia is the first advertising network for and by real people. Since 2007, Yovia has worked to 'solve' social media and has developed patent pending methodologies for viral growth on the Internet. Yovia is made up of thousands of individuals around the world, all coming together online to express themselves, and earn money in the process.

http://www.yovia.com

SOURCE Yovia


Source: PR Newswire

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