Quantcast

Live Webcast Quenches Thirst of Knob Creek(R) Bourbon Fans

August 24, 2009

DEERFIELD, Ill., Aug. 24 /PRNewswire/ — Knob Creek(R) Bourbon offers fans and Stillhouse members a behind-the-scenes-look at the Super-Premium Bourbon through a live webcast Tuesday, September 1, at www.knobcreek.com/webcast. Knob Creek is many things: the world’s number one Super-Premium Bourbon, a small batch Bourbon credited with starting the category, and right now, completely out of supply. To kick off Bourbon Heritage Month, the interactive online event will divulge what makes Knob Creek so unique and popular that its supply has run dry until November of this year.

Live from the Knob Creek House in Clermont, Ky., at 4 p.m. EDT, steps from where the Super-Premium Bourbon is made, the Knob Creek Whiskey Professors will answer questions from fans and delve into the unwavering commitment to nine-year aging that makes Knob Creek the best-selling Super-Premium Bourbon in the world.

“We have our Knob Creek fans to thank for our temporary Knob Creek outage,” said Kelly Doss, senior director bourbons and whiskeys, Beam Global Spirits & Wine, Inc. “Our loyal and remarkably patient fans deserve an in-depth look at why Knob Creek can’t be found in some locations right now, and is quickly running out in others. The webcast is a great way for Knob Creek lovers to learn why it stands apart from other Bourbons, and an opportunity for any Bourbon enthusiast to better understand the art of fine Bourbon making.”

During the taped portions of the webcast, fans will hear from Fred Noe, Jim Beam’s great grandson and seventh-generation Beam family distiller, how a rock-solid commitment to nine-year aging, matched with stronger than forecasted demand, produced the current shortage of Knob Creek. Noe will discuss how his father, the late Booker Noe, created the brand, and with it, the entire small batch Bourbon category.

The Whiskey Professors, known to Bourbon fans for their extensive understanding of the acclaimed spirit, will also address the intrinsic qualities of the brand, the reasons for the Knob Creek “drought,” as well as the anticipated date production will resume this fall.

The webcast can be accessed on September 1 at 4 p.m. EDT at www.knobcreek.com/webcast. No registration or purchase is required. Legal purchase aged fans can visit the URL now to submit questions to the Whiskey Professors, some of which will be answered during the live webcast, and to ensure they have the required media player to view it. A media player will be available for free download for those who need it.

About Knob Creek(R) Bourbon

Knob Creek is aged nine years at a sophisticated 100 proof or 50% alcohol by volume, and is named after the small town in Kentucky where President Abraham Lincoln was born. The intriguing taste of Knob Creek and unique flask shaped packaging has driven this brand to become the number one Super-Premium Bourbon in the world. Knob Creek is part of The Small Batch Bourbon Collection(R), credited with driving growth in the Bourbon category at the high-end. Today, these Super-Premium Bourbons continue to grow at a faster pace than premium Bourbons. For more information on Knob Creek and the Whiskey Professors, visit www.knobcreek.com.

About Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker’s Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Cruzan(R) Rum, EFFEN(R) Vodka, Larios(R) Gin, Whisky DYC(R), Teacher’s(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs and Knob Creek(R) Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company recently named one of the World’s Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

Knob Creek(R) Bourbon, 50% alc. /vol.

(C) 2009 Beam Global Spirits & Wine, Inc., Deerfield, IL

SOURCE Knob Creek


Source: newswire



comments powered by Disqus