Speed-Trap Launches Analytics for Adobe Air Applications

August 26, 2009

NEWBURY, England, August 26 /PRNewswire/ –

– Speed-Trap Launches Industry-first Online Analytics Software That
Captures and Analyses Visitor Interaction With Non-browser-based Adobe AIR
and Rich Internet Applications

Speed-Trap http://www.speed-trap.com the online customer insight software
provider, today launches its analytics for adobe air applications,
Speed-Trap’s unique capability to capture and process detailed data on users’
interactions with Adobe AIR applications, despite their being based on the
desktop, not in the browser.

rich internet applications are no longer solely implemented in browser
environments, and with the introduction of Adobe AIR in early 2008, many
organisations are starting to implement their rich internet applications as
standalone, including companies like the BBC, eBay and PayPal. Indeed, as of
February 2009, Adobe AIR had been installed over 100 million times.

Traditional web analytics packages are only able to capture activity
within traditional websites accessed via the browser, and are therefore
unable to monitor rich internet applications, an increasingly significant
proportion of the online market, failing to provide the entire view of the
customer. However, Speed-Trap has now extended its Dynamic Collection(TM)
technology http://bit.ly/sttech to include analytics for adobe air
applications and the ability to capture and analyse the user interaction and
behaviour from this new generation of rich internet applications -
transforming the user’s action and experience into meaningful customer
relationship information.

Malcolm Duckett, VP Operations at Speed-Trap http://bit.ly/stteam
explains, “Up until this point, traditional web analytics packages have been
blind to interaction with web-enabled and rich internet applications that run
on desktops or on mobile devices. This inability to capture data on
interactions through a different web medium has left a gaping hole in
companies’ understanding of their customers, which our analytics for adobe
air applications is intended to fill.”

Speed-Trap’s unique analytics for adobe air applications technology,
launched within Speed-Trap Version 7 http://bit.ly/stcap can capture all
‘events’ within the Adobe AIR or rich internet applications, such as
selecting a check box, clicking an image, entering text or selecting a tab as
a real-time stream of rich customer-focussed data. Using this data, companies
can drive the latest generations of real-time CRM, personalisation and
targeted marketing applications. Moreover, the same Speed-Trap systems can
analyse their web, AIR and rich internet applications. Companies will have
all the data they need down to the level of a single key-stroke or click,
across all mediums, allowing a truly 360 degree view and profile of every

Duckett continues, “We have further extended the functionality and scope
of our Dynamic Collection(TM) technology by allowing our clients whose rich
internet applications run on desktops via Adobe AIR to appreciate precisely
how, when and why their customers use the applications. This insight was
previously impossible to gather, but is vital for driving smart marketing
programs that generate the best possible return, or for understanding if
their applications are reaching the correct audience or proving to be of
sufficient value to the user.”

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respective owners

About Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to
capture and analyse interaction at the user interface – whatever the device
e.g. mobile, iPhone, PDA, gaming console, or technology deployed e.g.
webpage, Adobe AIR, Silverlight, Flash, Flex, AJAX etc. – to deliver complete
real-time data on every visitor and user of all your online applications -
complete online customer insight.

Speed-Trap’s systems have come to define a new approach to the
integration of on-line applications into an enterprise’s Information
Architecture. The system’s User Interface Capture functionality provides a
definitive, flexible and reusable source of customer, behavioural, process
and performance data from any internet, intranet or extranet application.

Speed-Trap’s customers use their patented and tag-free Dynamic
Collection(TM) solutions to drive applications as diverse as Fraud Detection,
Marketing Automation, Campaign Measurement, Usability & Design, CRM systems
and Web Analytics.

With an integrated, interactive reporting suite and options to directly
populate Enterprise Data warehouses via its partnership with Teradata, it
represents the leading edge of advanced on-line channel data capture,
analysis and delivery systems. Companies like The SAS Institute utilise
Speed-Trap’s technology in their SAS for Customer Experience Analytics
product that couples their world-class analytics, marketing tools with
Speed-Trap technology to provide integrated cross-channel marketing and
customer insight.

Based in the UK, Speed-Trap delivers its solutions directly and via a
range of OEM, reseller and system integration partners around the world.
Direct customers include Alliance & Leicester, AXA, directgov, Betfair, Paddy
Power, PC World Business, ghd and WH Smith. Speed-Trap’s partners include the
SAS Institute, Teradata Corporation, Arcade e-Business, BIMA and Zencos LLC.

    For further information, please contact:

    Malcolm Duckett
    Tel: +44-(0)1635-230-630


    Will Gardiner/ Nicola Miller
    Tel: +44-(0)1932-578-800


SOURCE Speed-Trap

Source: newswire

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