Traditional Swiss Watchmaker Tissot Launches Brand New Website
LE LOCLE, Switzerland, Aug. 27 /PRNewswire/ — Traditional Swiss watchmaker Tissot celebrates ten years of the unique T-Touch with the launch of a new website at www.tissot.ch. The highly innovative design uses inspiration from Tissot touch technology to create futuristic dimensions that put the brand and its products literally in the spotlight. Multi-medial interactivity is key across the site, with facilities ranging from a personalised watch selector (http://www.tissot.ch/?mod_search), to video clip viewing. The modern website technology faithfully reflects the diversity and excitement of the world of the traditional Swiss watchmaker Tissot.
Online innovation in action
Dynamic motion and sound elements package the brand values and product worlds showcased on the Tissot site. One minute the visitor may be watching an exciting MotoGP or NASCAR race timed by Tissot (http://www.tissot.ch/?mod_sports); the next he may find insider details about the brand’s Ambassadors such as Danica Patrick, Deepika Padukone, Barbie Xu, Michael Owen and Nicky Hayden. Confirming the global nature of the site, the content comes in eight languages.
A world of information
Tissot is committed to ensuring that the entertainment capacity is matched by the site’s ability to deliver the desired, relevant information. Each collection is introduced in a visual environment that mirrors its mood and style (http://www.tissot.ch/?mod_collections) while up-to-date information on retailers is always at hand (http://www.tissot.ch/?mod_stores). Competitions continue the interactive dialogue with visitors, ensuring that the site’s objectives of attracting, exciting and engaging are met to the full.
Tissot, with its signature ‘Innovators by Tradition’, has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor. For 156 years the company has had its home in the Swiss watchmaking town of Le Locle but now also has a presence in over 150 countries. The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to making excellence accessible. As official timekeeper and partner of NASCAR(R), FIBA, CBA, AFL, MotoGP and the World Championships of cycling, fencing and ice hockey, Tissot is committed to respecting tradition, underlining its core values of performance, precision and setting new standards.