FeedRoom Customers Recognized by Interactive Media Strategies in First Annual ‘Excellence in Enterprise Video’ Awards Program

September 9, 2009

NEW YORK, Sept. 9 /PRNewswire/ — The FeedRoom, a pioneer in online video communications, and a market leader in live streaming video and digital asset management, today announced that Interactive Media Strategies has named four of The FeedRoom’s enterprise video customers among the recipients of its first annual Excellence in Enterprise Video Awards (EEVA) program. Barnes & Noble, Bausch & Lomb, Hewlett-Packard and Intel Corporation are among those being recognized by the market research firm for innovation and ROI in the deployment and use of online video applications in business.

“We sought to establish this first-of-its-kind awards program to showcase the truly outstanding achievements of organizations using online video to improve business processes, reduce costs and expand reach to new audiences,” said Paul Ritter, Vice President at Interactive Media Strategies, a market research firm dedicated to technologies shaping the future of enterprise communications. “By enabling these thought leaders to tell their stories of success in a series of feature videos benefits the industry as a whole and makes it easier for businesses of all sizes, geographies and industries to achieve success with their own video initiatives.”

Selection of the EEVA winners for 2009 by Interactive Media Strategies was based on vendor nominations and on-camera interviews conducted by the firm’s senior research directors with award finalists to evaluate four criteria: demonstrated business impact of video, ROI data and success metrics, uniqueness of video applications deployed, and thought leadership demonstrated by the implementation of enterprise video in innovative or ground-breaking ways.

Among this year’s recipients across various categories are four organizations who utilize the FeedRoom 4.0 Enterprise Video Platform(TM) to power their online video communications, including:

  • Hewlett-Packard: “Most Innovative Use of Online Video in Customer Support” for its Total Care Support program;
  • Bausch & Lomb: “Excellence in Achieving ROI with Enterprise Video” for its Bausch & Lomb TV video portal initiatives;
  • Intel Corporation: “Leadership in Using Social Media for PR and Corporate Communications” for enabling social networking sites around the world to embed Intel videos; and
  • Barnes & Noble: “Most Innovative Use of Video for Engaging Customers Online” for its Barnes & Noble Studio initiative that makes thousands of online videos available to customers.

Other FeedRoom customers recognized among this year’s EEVA program finalists include Herbalife and SaberHacer.com, an informational Website for Latinos covering a wide range of topics from health and education to careers and finance.

“We are honored to have so many of our customers recognized among this year’s distinguished finalists and award winners,” said Mark Portu, President and CEO, The FeedRoom. “For nearly a decade, The FeedRoom has remained at the forefront of video communication and digital media management. This level of recognition for our customers is testament to their passion for innovation and business efficiency. We salute the considerable achievements of these organizations, and the work they do each day to help move the industry forward through pioneering applications of online video in sales, marketing, internal communications, education and customer support.”

For a complete list of 2009 EEVA finalists and award winners, visit www.interactivemediastrategies.com. See The FeedRoom’s online video showcase, featuring interviews with FeedRoom customers highlighted in this year’s award program at www.feedroom.com/page/EEVA. “Profiles in Success” are also available for download.

About Interactive Media Strategies

Interactive Media Strategies, founded in 2002, is a market research firm focused on how Web communication technologies, such as online video, can be used by corporations, educational institutions and government agencies to enhance communications and streamline day-to-day business operations. The firm regularly fields executive surveys to gauge executive use, deployment and perceptions of Web communications, and publishes more than 50 research reports and Webcasts annually that address trends in enterprise adoption of these technologies. For more information, visit www.interactivemediastrategies.com.

About The FeedRoom

The FeedRoom is a pioneer in online video communications, and a market leader in live streaming video and digital asset management. With an unparalleled commitment to customer service, The FeedRoom provides flexible online solutions that optimize business and marketing communications for the enterprise, government and media. Industry-leading organizations, such as Autodesk, Barnes & Noble, Boeing, Bristol-Myers Squibb, Hewlett-Packard, MetLife and The Pentagon rely on The FeedRoom’s expertise to help engage audiences, build brands, monetize content and manage rich media assets more efficiently. For more information, visit www.FeedRoom.com.

    Lisa Clark

SOURCE The FeedRoom

Source: newswire

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