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Top Media Executives Convene at 2009 Clickability Digital Strategies Conference

Posted on: Wednesday, 16 September 2009, 07:00 CDT

SAN FRANCISCO, Sept. 16 /PRNewswire/ -- Clickability, Inc., the global leader in on demand Web Content Management (WCM), hosted The 2009 Digital Strategies Conference at the Tribeca Cinemas in New York City on September 9th. The groundbreaking conference brought together executives from the nation's top media brands to debate emerging online strategies. Topics included: how national brands are re-inventing their local presence; controversial new monetization models; and executive digital strategies that must be deployed now for future success.

Representatives of the broadcast industry included executive leaders from NBC and Broadcast Interactive Media. NBC's Brian Buchwald, Greg Gittrich and Robyn Peterson discussed how mature digital strategies must include both national and localized components. Case study examples showed how engaging local audiences based on new strategies has increased both viewership and revenue.

Industry luminaries Gordon Crovitz, co-founder of Journalism Online and former publisher of The Wall Street Journal; Cathryn Cronin Cranston, senior media executive and former publisher of the Harvard Business Review; and Michael Wolff, award-winning Vanity Fair columnist, debated a variety of digital monetization strategies. Moderated by Bill Grueskin, dean of academic affairs at the Columbia School of Journalism, the panel provided fresh insight on a controversial topic.

Complete video coverage of this panel session, "Digital Monetization Strategies: How do I Break My Ad Revenue Addiction," is available at: http://www.clickability.com/digitalstrategiesconference

CEOs from Rapleaf and VMIX Media shared best practices for leveraging social media metrics to drive greater audience engagement and revenue. In addition, Jon Patricof, COO of Tribeca Enterprises, discussed how the Tribeca Film Festival transformed its brand and Web presence from a week-long film festival into a globally recognized brand.

The conference's final session focused on executive best practices, digital strategies and investments that must be employed in order to ensure big returns in the future. Featured panelists included Ravi Maira, head of industry marketing at Akamai; Chris Hendricks, vice president of interactive media at The McClatchy Company; Chris Grosso, SVP of emerging digital businesses at iVillage Networks (NBC Universal); and Colin Crawford, media industry executive and strategy expert.

"With the digital landscape changing daily, the conference was an ideal time to bring together the best minds in the industry to debate the most effective digital strategies," said Jeff Freund, CEO of Clickability. "The feedback we've received from our attendees has been fabulous. We're thrilled to have hosted such an informative and engaging event."

Executives from companies across the media industry and enterprise attended, including Akamai, Dow Jones, Fortune, Gartner, Gray Television, IDG, Microsoft and PRNewswire, among others.

The 2009 Clickability Digital Strategies Conference was sponsored by Akamai, VMIX Media and Tribeca Enterprises.

Read live commentary from the conference on Twitter. Search #digitalstrategies, http://twitter.com/#search?q=%23digitalstrategies

About Clickability, Inc.

Clickability(TM) is the global leader in on demand Web Content Management (WCM). The company enables customers to take content from any source and publish to any device, managing their entire content repository of digital assets more effectively in "the cloud." The Clickability Platform is unique in leveraging four pillars to support the complete content lifecycle: Software as a Service (SaaS), Infrastructure as a Service, Innovation as a Service, and On-Boarding and Support as a Service. Enterprise customers rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Hosted in secure, energy-efficient data centers, the multi-tenant Clickability Platform offers customers an environmentally friendly alternative to hardware ownership. Founded in 1999, the privately held company is headquartered in San Francisco, with offices in New York and London. Clickability garnered the Software and Information Industry Association's CODiE Award for best content management solution in 2008 and 2009. More information is available by calling toll-free 888-352-9682 or visiting www.clickability.com. Connect with Clickability on Facebook and Twitter at http://www.facebook.com/pages/Clickability/23137050755 and http://twitter.com/clickabilityinc.

(C)2009 Clickability, Inc. Clickability is a trademark of Clickability, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

SOURCE Clickability, Inc.

Source: PR Newswire

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