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iCongo Debuts 'Virtual Marketer' Enabling Businesses to Stage Rich Media 2-Way Communication Events on E-Commerce Websites

Posted on: Monday, 21 September 2009, 11:00 CDT

MONTREAL, Sept. 21 /PRNewswire/ -- iCongo, Inc., a leading provider of E-commerce and cross-channel systems, today announced the availability of its new Virtual Marketer(SM) (VM) module for its E-Commerce online systems and as a supplement to the company's E-marketing systems. VM dramatically improves a company's marketing and communication activities by allowing them to host virtual events for conducting product demonstrations, seminars, training sessions, two way communications and more, all within their existing customer-facing online environments.

Available under a pay-as-you-go Software as a Service (SaaS) pricing model, Virtual Marketer can be inserted as needed in any E-commerce B2C or B2B site. VM presentations can be made available for any length of time, from one day to a week or longer--even indefinitely. Viewers can experience a presentation live or on-demand, giving sponsors a host of options for imparting information, encouraging a sale, or generating leads.

"Interactive marketing in a two-dimensional environment is a game changer for many companies as it allows marketing to deliver real-time content and personalized service to customers as well as helping these customers to be better informed and more likely to purchase," said Irwin Kramer, iCongo's CEO. "Each user can be identified and targeted separately, and there can be two-way interaction where the customer can ask questions and the salesperson can sell directly one-on-one.

"VM is a totally interactive, two dimensional rich media environment," Kramer continued. "As such, it has all the appeal of a live event, engaging viewers and moving them along the path to action. Retailers and B2B marketers can stage new product unveilings, how-to seminars, clinics and more. On the educational front, businesses can conduct internal or external on-line training seminars or make presentations to any kind of constituency. From new product launches and product expert interactive sessions to seminars, training classes and job fairs, VM is the ultimate interactive digital marketing platform."

Live and recorded video is supported in VM as well as collateral download libraries containing brochures, images, charts and audio files. During a session, participants and /or customers can be allowed to initiate two-way private or public online conversations with sales or training support specialists via the built-in chatline.

Adding further value to VM is the ability to purchase products within the same iCongo-powered online environment. For example after viewing a retailer's presentation on BBQ grills with demonstrations from multiple manufacturers, customers can ask questions, make comparisons and immediately click on a specific product brand to make a purchase.

About iCongo, Inc.

iCongo, Inc. is a leading developer of e-business systems and software that enable companies to effectively and efficiently transact business over the Internet. iCongo's solutions include B2C and B2B e-commerce systems, retail cross-channel systems and a comprehensive suite of Internet marketing applications. iCongo is recognized by Forrester Research as a Strong Performer in their evaluation of the top 10 enterprise class B2C e -commerce platform vendors in the world. RIS News recently named iCongo as one of the "Companies to Watch" in 2009. iCongo's clients include many world-renowned retailers and brands. Please visit us at www.icongo.com.

SOURCE iCongo, Inc.

Source: PR Newswire

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