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Neverblue Signs Deal to take Perfectmatch International with Performance Marketing

Posted on: Tuesday, 22 September 2009, 05:00 CDT

VICTORIA, Sept. 22 /PRNewswire/ - Neverblue, a premier global lead generation network, announced today that it has signed an exclusive performance agency agreement with Perfectmatch. The agreement deepens the relationship between the two companies and names Neverblue the exclusive agency for Perfectmatch in the UK. Featured in Hollywood movies, and in mainstream media, Perfectmatch is a world renowned relationship and dating service. The deal emphasizes the fact that smart leading brands are aggressively going global with performance marketing.

"Neverblue has a successful track record taking leading online dating advertisers international through performance marketing," said Hakan Lindskog, President and CEO, Neverblue. "We are confident that our team has the industry knowledge and experience to continue to deliver profitable results for dating advertisers worldwide."

In the last year, Neverblue and Perfectmatch have seen impressive results and a relationship that has steadily improved thanks to targeted performance marketing efforts, open communication and a heavy focus on ROI. Perfectmatch has made bold investments into international CPA marketing campaigns, while Neverblue has facilitated their ability to deliver new members in a controlled and effective manner.

"Working with the Perfectmatch team is a blast," stated Ryan Gerhardt, Neverblue's Business Development Manager. "Perfectmatch has taken a very unique approach to integrating the brand into mainstream film and television and Neverblue is ready to grow the brand into the UK."

"We are excited to have strengthened our partnership with Neverblue by working with them internationally. These new markets have tremendous potential that will produce long-term benefits for both our businesses," said Duane Dahl, President, Perfectmatch. "Neverblue is investing in Europe on our behalf, which will decrease the amount of risk that is typically involved with entering new marketplaces," continued Duane.

About PerfectMatch

Perfectmatch.com(R) (Perfectmatch), a leading online dating and relationship service, is the best approach for adults seeking successful, lasting relationships. It is the only online dating and relationship service to offer the Duet(R) Total Compatibility System (Duet(R)), co-developed by renowned relationship expert Dr. Pepper Schwartz.

About Neverblue

Based in beautiful Victoria, British Columbia, Neverblue is a premier global lead generation network that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000(TM). Neverblue is a wholly-owned, Canadian subsidiary company of Vertrue Incorporated, an $800 million Internet direct marketing services company.

www.neverblue.com

SOURCE Neverblue

Source: PR Newswire

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