September 25, 2009

Intel Conference Discusses Future Of Television

By 2015, TV and video content will have gone through a big change announced chip manufacturer Intel. Their future idea of TV will be more individual and informative.

"TV is out of the box and off the wall," Justin Rattner, Intel's chief technology officer, stated to BBC News. "TV will remain at the center of our lives and you will be able to watch what you want where you want."

"We are talking about more than one TV-capable device for every man and woman on the planet. People are going to feel connected to the screen in ways they haven't in the past."

Speaking at Intel's Developer Forum recently, Rattner noted that the triumph of TV was caused by the increasing number of ways to see it.  This includes the traditional TV set, smartphones, laptops, and computers.

Malachy Moynihan, Cisco's vice-president of video product strategy, said to anticipate an increase in use for these devices.

"We are seeing an amazing move of video to IP (internet) networks," he said. "By 2013 90% of all IP traffic will be video; 60% of all video will be consumed by consumers over IP networks."

Developers were told by Eric Kim, Intel's digital home leader, to "keep it simple and easy".

"Don't make my TV act like a PC. This is what we hear consistently from the consumer," said Kim. "The key challenge is how to bring the power and richness of the internet but keep it TV simple."

Kim unveiled the Atom CE4100 system-on-a-chip (SoC) that can connect the internet to digital TVs and DVD players.

A new kind of TV experience that combines broadcast content, video content and internet content was announced.

Eric Huggers, head of the BBC's Future Media and Technology, said: "It's about unlocking a whole raft of new capabilities and services. Think of TV as an opportunity to give consumers a gateway to infinite choice."

Another focus of the gathering is 3D TV. Sony and Panasonic have released their plans to manufacture 3D TV sets by 2010, and Samsung and Mitsubishi have announced their plans also.
Howard Stringer, Sony's chief executive, stated that, "3D is clearly on the way to the mass market. The train is on the track and Sony is ready to drive it home."

To emphasize the importance about 3D, Rattner included a #D presentation. Rattner spoke to Howard Postley, technology boss of 3ality Digital, who was in the hallway.

The 3D market is anticipated to grow to $25 billion by 2012.

"The old TV world is fading fast and the future is here," said Rattner.


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