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Using Analytics to Get the Most From Your Blog Posts

Posted on: Friday, 25 September 2009, 11:01 CDT

CHICAGO, Sept. 25 /PRNewswire/ -- Leyla Arsan, Partner at Lotus Marketing Services

Analytics are not just for decoding the past, but more importantly, a way to forecast the future. When properly used, analytics can drive the future of your blog posts, and ultimately, your business.

Blogging for business is a great way to engage your target audience, to drive traffic to your business sites, sell a product or to establish oneself as an expert in a particular field. It is imperative that bloggers take the time to measure their traffic or they could be missing a big piece of the puzzle. There are various processes and practices to using analytics, this particular blog entry specifically examines Google Analytics.

Looking at traffic sources, where readers are coming from and how long each reader is staying on your site - and what benefit it serves to have your reader on your page longer. Examining your keywords and taking those conclusions and applying them to future posts for SEO purposes or for determining keywords for you PPC campaign. Which posts or what content is most popular on your site or blog and discerning why.

Arsan started her blog, Sunday Morning Soliloquy, in 2007 when various clients expressed an interested in blogging. Sunday Morning Soliloquy became a platform for learning about various techniques and nuances of blogging. Arsan initially installed Google Analytics in her blog to gain an understanding of how to use analytics for her clients, since that time, she has used analytics to help determine what to write about and which affiliate advertisers to use on her sites.

This entry is a layman's look at the basic world of analytics. Details regarding the various items in Google Analytics (traffic sources, keywords, content) mean and the various ways bloggers or small business owners can use analytics. Blog writers, small business owners and marketing professionals will benefit from the given information; how analytics are used for a personal blog as well as small business sites.

Leyla Arsan is a Partner at Lotus Marketing Services and has been blogging since 2004. She currently writes a personal blog, www.sundaymorningsoliloquy.com, a lifestyle blog where she details life as a marketer. She also writes a travel blog www.artuntravel.com/blog and she is a contributor to www.thechiguide.com, an online guide to Dining and Entertainment in Chicago.

For more on this post see: Sunday Morning Soliloquy

http://www.sundaymorningsoliloquy.com/2009/09/using-analytics-to-get-most-from-your.html

SOURCE Sunday Morning Soliloquy

Source: PR Newswire

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