Baidu Launches Wireless Search Service in Japan

BEIJING, Sept. 28 /PRNewswire-Asia/ — Baidu, Inc. (Nasdaq: BIDU), the
leading Chinese language Internet search provider, today announced it has
launched a beta version of its wireless search service in Japan. Baidu Japan
wireless search will build upon the existing Baidu.jp services, including web
search, image search and video search, with special features tailored to
Japanese users.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081103/BAIDULOGO )

3G licences were first granted in Japan in 2001 and soon afterwards 3G
became the main platform for wireless applications. Today, Japan’s 3G user
base has surpassed 100 million, over 90% of the country’s population(1), and
wireless Internet is widely used, with more than 80% of Internet users logging
on wirelessly(2).

“We are very excited to launch wireless search in Japan, where we believe
there is huge demand for a high quality wireless search service,” said Xuyang
Ren, Baidu’s Vice President of Marketing and Business Development. “With the
launch of this beta wireless search service we hope to give users in Japan a
convenient tool for finding the information they need. We look forward to
developing this service further and tuning it to user preferences over the
coming months.”

Baidu officially entered the Japanese market in early 2008.

Baidu already has experience operating wireless search in China, where it
is currently in partnership with carriers as well as all of the major handset
manufacturers to provide wireless search services to China’s growing mobile
Internet population.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a
technology-based media company, Baidu aims to provide the best way for people
to find information. In addition to serving individual Internet search users,
Baidu provides an effective platform for businesses to reach potential
customers. Baidu’s ADSs, each of which represents one Class A ordinary share,
are currently trading on the NASDAQ Global Select Market under the symbol
“BIDU.”

Safe Harbor Statement

This announcement contains forward-looking statements. These statements
are made under the “safe harbor” provisions of the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements can be
identified by terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and similar
statements. Among other things, the outlook for the third quarter 2009 and
quotations from management in this announcement, as well as Baidu’s strategic
and operational plans, contain forward-looking statements. Baidu may also make
written or oral forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to shareholders, in
press releases and other written materials and in oral statements made by its
officers, directors or employees to third parties. Statements that are not
historical facts, including statements about Baidu’s beliefs and expectations,
are forward-looking statements. Forward-looking statements involve inherent
risks and uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking statement,
including but not limited to the following: our growth strategies; our future
business development, including development of new products and services; our
ability to attract and retain users and customers; competition in the Chinese
and Japanese language Internet search markets; competition for online
marketing customers; changes in our revenues and certain cost or expense items
as a percentage of our revenues; the outcome of ongoing, or any future,
litigation or arbitration, including those relating to intellectual property
rights; the expected growth of the Chinese language Internet search market and
the number of Internet and broadband users in China; Chinese governmental
policies relating to the Internet and Internet search providers and general
economic conditions in China, Japan and elsewhere. Further information
regarding these and other risks is included in our annual report on Form 20-F
and other documents filed with the Securities and Exchange Commission. Baidu
does not undertake any obligation to update any forward-looking statement,
except as required under applicable law. All information provided in this
press release and in the attachments is as of September 28, 2009, and Baidu
undertakes no duty to update such information, except as required under
applicable law.

    (1) Japanese Ministry of Internal Affairs and Communications (MIC), Radio
        Dept. Telecommunications Bureau
    (2) MIC Survey, April 2009

    For investor inquiries please contact:

    In China:
     Mr. Victor Tseng
     Baidu, Inc.
     Tel:   +86-10-8260-7558
     Email: ir@baidu.com

     Ms. Cynthia He
     Brunswick Group LLC
     Tel:   +86-10-6566-9504
     Email: baidu@brunswickgroup.com

    In the U.S.:
     Ms. Kate Tellier
     Brunswick Group LLC
     Tel:   +1-212-333-3810
     Email: ktellier@brunswickgroup.com

SOURCE Baidu, Inc.