Compass Group Introduces New Zipthru Connect Mobile Concierge
CLARK, N.J., Sept. 29 /PRNewswire/ — Compass Group, one of the world’s leading foodservice management companies, and Gold Mobile, a leading provider of next-gen mobile Customer Relationship Management solutions, have partnered to develop a customized mobile messaging service known as Zipthru Connect, a mobile and online concierge service for Compass Group customers.
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This innovative program is designed to provide customers with an enhanced level of dining services delivered via cell phone and email. Customers “opt-in” to receive messages by signing up via a customized Zipthru Connect website or by texting in a keyword; indicating their preference for email or text delivery. Zipthru Connect provides both convenience and value to customers and enables Compass Group to deliver highly targeted consumer marketing for promotions, incentives and alerts.
Zipthru Connect offers a long list of convenient mobile services including daily menus, mobile discounts on food, send-to-friend coupons and optional surveys that enable customers to provide preference information and real-time feedback. Additionally, Zipthru Connect can also deliver valuable coupons and special offers to customers that have opted in. By offering incentives, Compass drives participation with coupons and special offers to increase the number of customers and frequency of visits to the cafes.
“Zipthru Connect has not only significantly increased customer satisfaction, it has also increased traffic to the dining centers,” says Lisa McEuen, senior vice president, Strategic Marketing and Business Excellence, at Compass Group North America. “It helps us to be even more engaged with our customers while keeping them informed about valuable promotions, events, and other special programs.”
“The new Zipthru Connect program provides a value added mobile concierge service that enhances the daily life of corporate cafe customers,” noted Tim Greenfield, President of Gold Mobile, “Because of the high levels of sophistication, intelligence and logic built into the Gold Mobile platform, businesses like Compass can now integrate highly effective and interactive ‘mobile’ marketing programs that connect with customers ‘in-the-moment’ to drive sales, services and CRM objectives, with a real-time measurable ROI.”
Compass Group plans to continue to roll out the Zipthru Connect program to additional dining centers this year.
About Compass Group North America
Based in Charlotte NC, Compass Group North America is the leading foodservice and support services company with $9 billion in revenues in 2008. With 388,000 associates worldwide, its parent company, UK-based Compass Group PLC had revenues of 11 billion Pounds sterling in the year to September 30, 2008.
About Gold Mobile
Gold Mobile is a leading provider of mobile enterprise solutions for the hospitality, security, healthcare and consumer product markets. Gold Mobile provides a high performance enterprise-grade mobile platform supported by a suite of customizable mobile software tools, applications and world-class services for customer relationship management, marketing, rapid crisis communications and alerts, and m-commerce. For more information visit: www.gold-mobile.com.
SOURCE Compass Group