New Sony PS3 Game Set To Debut In Movie Theaters
Posted on: Wednesday, 30 September 2009, 13:16 CDT
Sony Corp plans to unveil a new game title for its Playstation 3 game console at movie theaters next month, Reuters reported.
Four theaters in San Francisco and Thousand Oaks, California, Rosemont, Illinois and Bellevue, Washington, will give moviegoers a chance to play the upcoming action game "UNCHARTED 2: Among Thieves" on October 5 and 6, using movie screens equipped with Sony digital-projection technology.
PS3s will be connected to screens supporting Sony's 4K digital cinema technology, which is in about 500 theaters nationwide. Sony says the theaters provide better image resolution than traditional projectors.
Events like this could eventually drive revenues for Sony, video game makers, and theater operators, according to Mike Fidler, senior vice president of Sony Electronics' Digital Cinema Solutions and Services Group.
He believes it could be the start of something big for the company and they hope they can build it into a standard element in the movie-going experience.
"Our goal in converting theaters to digital is to go beyond the traditional movie-going experience and focus on helping exhibitors find ways to fill seats. Gaming will be an important part of that equation," said Fidler.
After kicking off with a private invitation-only event on the first night, the second event will be open to the public and publicized through radio and social networking sites.
As home entertainment and the recession has kept many moviegoers in their own homes, theater chains have struggled to sustain revenue growth. Sony and many other game console makers are hoping for a hit title this holiday season to drive platform sales.
Research group NPD reported that sales of video game equipment and software in the United States fell 16 percent in August to $908.7 million, marking the industry's sixth consecutive monthly decline.
As a response, both Sony and Microsoft Corp, the maker of the rival XBox 360, have recently slashed prices on their consoles to spark more console sales.
---
On the Net:
Source: RedOrbit Staff & Wire Reports
Related Articles
- NTN Buzztime, Inc. Appoints Jeffrey Lewis Executive Vice President of Digital Advertising Sales
- Digital Music Sales Up Worldwide
- Digital Music Sales Driven by Video Games
- Digital Music Sales Doubled in 2006
- Sony and Guba Strike Online Movie Distribution Deal
- Nada Stirratt Named Executive Vice President, Digital Ad Sales, for MTV Networks
- Hollywood studios to offer digital movies for sale
- Digital Music Sales Triple to $1.1 Billion in 2005
- Digital Music Sales Triple in First Half
- Major Hollywood Studios Agree on Digital Movie Standards
 |
 |
User Comments (1)
| 1. |
Posted by Jared Boreto on 09/30/2009, 14:20 I think this is proof that video games have arrived in a big way in our culture. This event sounds a lot like the pre-screening of a big Hollywood blockbuster! Sony is really ramping up the promotions for this game, and that's what's going to give them the edge in this crowded holiday spending season. If you don't have a PS3 yet, October is the time to get one! Get a FREE PS3!: http://www.gamesncs.com/rd_p?p=192108&t=9528&a=13190-splaystation&gift=13190 |
RSS Feeds