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Jive to Socialize Content Across the Enterprise; Liberates Microsoft SharePoint Content in First Phase of New Strategy

Posted on: Monday, 5 October 2009, 23:01 CDT

PORTLAND, Ore., Oct. 6 /PRNewswire/ --

Company News

• Jive, the Social Business Software leader, today announced a new strategy to extend a social layer across an organization's content silos. As part of the strategy, Jive will deliver Jive Connects, a series of modules that will enable organizations to surface content and activities from almost any content management system (CMS) inside Jive Social Business Software (SBS).
• The first module under the new strategy is the Jive SharePoint Connector, a deep integration between Jive SBS and Microsoft SharePoint. The SharePoint Connector enables users of either solution to unite content and activities originating inside either Jive or SharePoint into a single stream via unified access, unified search results, unified activity streams, and unified document storage. Jive customers can do the bulk of their work in the highly intuitive Jive environment while maintaining easy access to SharePoint's content repositories and workflow.
  

Market Perspective

• CMS solutions were not architected for rich dialog around content, such as multi-threaded discussions, blogging and user-defined tagging. Conversations and activities often occur "off the grid" in email vacuums. This is complicated by the fact that most organizations have several generations of legacy documents spread over multiple disparate content silos. As a result, those outside of project teams are left unaware of valuable content and conversations occurring behind that content.
• Meanwhile, the explosion in social networking has changed the way people think about finding, interacting and sharing all types of content. Having become accustomed to Facebook, Twitter and other social networking tools, people are developing a taste for a similar experience in their business lives.
• Jive's content unification strategy will enable organizations to socialize content and unlock the value of the connections and conversations that lie behind - hidden value that would never have matched standard search terms. Information can be discovered based off of relationships and interests, creating vital connections with content authors and their networks. As a result, content no longer stands alone, but can be supported by an ecosystem of experts and related information.
  

Product Highlights: Jive SharePoint Connector

• With the SharePoint Connector, Jive customers can search, browse, and link to SharePoint repositories and content from wherever they happen to be working in Jive, including groups, discussion threads, documents, and blogs. The SharePoint Connector enables Jive customers to:
  • give authorized users transparent, click-through access to both applications while exposing Jive SBS social features in the heart of SharePoint;
  • keep track of modifications to SharePoint content and activities as well as SharePoint content that has been socialized in Jive;
  • conduct unified searches that reflect both application environments, and link to and embed content in both directions;
  • publish content from SharePoint to Jive SBS allowing for content to be reviewed, edited and processed prior to sharing with the entire community;
  • publish content from Jive SBS to SharePoint to leverage SharePoint's storage and content capabilities to comply with company data and security policies; and
  • manage corporate governance policies through a granular, semantically rich business rule language to help IT and SharePoint administrators strictly define what, how, and when content gets socialized out of SharePoint hierarchies.
    

Jive Commentary

• "The act of generating content itself is not social - the real value comes in socializing content to generate the big ideas that can have a profound change on enterprises," said Ben Kiker, CMO of Jive Software. "It's critical that organizations facilitate connections - whether it be people or content assets - that serve key conversations, no matter if the content is in Jive, SharePoint, Documentum or some other CMS solution. Our customers put it this way: 'Our CMS is where we go to store and retrieve content; Jive is where we go to find out what's happening.'"
• "Collaboration is a key behavior and a crucial business instrument that Swiss Re promotes, supports and rewards its people on," said Wolfgang Jastrowski, head Unite Collaboration & Communication at Swiss Re, one of the world's leading and most diversified reinsurers. "With the launch of our new global collaboration platform based on Jive SBS, Swiss Re is starting to use Web 2.0 capabilities for business-related discussions and information sharing in teams, projects, taskforces or other communities. The next step is to fully align Jive SBS with our existing enterprise content solutions to leverage the benefits of both. We are very pleased that Jive is leading with a strategy that will help eliminate the communication and collaboration content silos that exist between different content creating solutions."
  

Product Availability

• Jive Connects SharePoint Module will be available later this quarter. Click here for more information.
  

Additional Resources

• Jive co-founder Blog on Jive's content unification strategy
• Jive Software Website
• Jive SharePoint Connector page
• Jive SharePoint Connector screen shots
  

About Jive Software

Jive frees people to engage in open, natural business conversations and workflows that typically are trapped inside of emails, phone calls or meetings. As the leading enterprise-class suite of SBS applications for Global 2000 companies and governments, Jive's collaboration software and community software solutions are the first to effectively manage employees, customers, and partners on a unified platform built for tens of thousands of users and millions of page views.

SOURCE Jive Software

Source: PR Newswire

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