Purdue University Selects CisionPoint to Help Manage Public Relations Programs
Posted on: Friday, 9 October 2009, 08:00 CDT
CHICAGO, Oct. 9 /PRNewswire/ -- Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, today announced that Purdue University has chosen CisionPoint as its on-demand PR services software platform.
Purdue is one of the largest universities in the country, with more than 39,000 students on its main campus in West Lafayette, Indiana.
"We chose CisionPoint because it offers a complete package: media database, monitoring, and in-depth reports prepared by their team of media analysts," said Jeanne Norberg, Purdue's Director of Public Information. "Their daily broadcast monitoring reports include actual video clips, and use metrics such as Nielsen NetRatings to measure the value of broadcast and Internet coverage. CisionPoint also provides social media monitoring and metrics, distribution, and search engine optimization."
Purdue will also use CisionPoint's Premium Industry Media Profiles for the Education and Health & Science industries. Cision's premium media research provides detailed intelligence about influential journalists, freelancers and bloggers in print, broadcast and online/social media, as well as key industry analysts, across seven vertical market segments. In addition to Education and Health & Science, they include Business & Finance, Consumer Products, Energy & Environment, Technology, and Travel & Tourism.
Cision works with the United States' most prominent academic institutions. In addition to Purdue, its clients include the ten largest (by enrollment) public universities, 12 of the 15 largest private colleges and universities, over 60 percent of the Ivy League schools, and 26 of the country's top 30 business schools (as ranked by BusinessWeek).
About CisionPoint
Launched in the United States in October 2007, CisionPoint rapidly became the fastest growing on-demand PR media management dashboard application, with more than 4,600 customers signed in its first 20 months of sales. Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses.
About Cision AB
Cision (www.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. CisionPoint was named the 2009 CODiE Award winner for Best Online News Service by the Software and Information Industry Association (SIIA). Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and precise media analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.8 billion in 2008.
For More Information: Andree Beckham Cision Director of Marketing & Public Relations 312-873-6434 andree.beckham@cision.comSOURCE Cision
Source: PR Newswire
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