October 14, 2009

PepsiCo AMP App Draws Criticism

Soft drink firm PepsiCo issued an apology from its Twitter account Tuesday for an iPhone app designed to help men seduce women.

PepsiCo released its "Amp Up Before You Score" app on Apple's iTunes App Store last Friday in an effort to increase appeal for its Amp Energy drink.

The app is designed to help men seduce 24 different categories of women, including "punk rock girl," "sorority girl," "rebound girl," "artist" and "bookworm."

The app also offers a list of pick-up lines tailored for different types of women.

According to the Wall Street Journal, the app advises users to try the following line when attempting to seduce "the artist": "You know the Mona Lisa has no eyebrows. I wonder what else she shaves."

The Amp app even allows users to create lists of women they have been successful at picking up, along with the date and time of their encounters.

The app has sparked controversy and public criticism from users.

"The application was designed to entertain and appeal to Amp's target. We'll continue to monitor the feedback from all parties and act accordingly," said the soft drink maker's spokeswoman, Nicole Bradley.

PepsiCo issued an apology via Twitter on Tuesday.

"Our app tried 2 show the humorous lengths guys go2 get women," the company tweeted.

"We apologize if it's in bad taste and appreciate ur feedback."

According to AFP, the Amp app remained on Apple's app store as of Tuesday.

"I think their goal was to get noticed and, well, it looks like that strategy has paid off," Kevin Dugan, director of marketing at Empower Media Marketing in Cincinnati, told the Associated Press.


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