October 14, 2009

Bing Continues Steady Growth

Microsoft's search engine, Bing, has increased its share of the US search market for the fourth month in a row, according to new figures released by comScore on Wednesday.

The tracking firm reported that Bing's market share rose from 9.3 percent in August to 9.4 percent in September.

Microsoft's search engine has witnessed steady growth in its market share since its unveiling in May.

ComScore also noted that Yahoo's market share dropped by half of a point to 18.8 percent in September, while market leader Google saw its share increase to 64.9 percent in September from 64.4 percent in August.

In July, Microsoft and Yahoo announced a 10-year alliance on Internet search that would give Bing access to the search queries entered on Yahoo, while Yahoo would handle the responsibility of selling ads that appear alongside search results.

The Microsoft, Yahoo agreement is still under review by anti-trust regulators.

"Bing continues to nibble away at Yahoo," said Youssef Squali, an analyst with Jefferies & Co. in New York.

"After losing market share in July and August following the much-heralded Bing's launch, Google has climbed back up to the pre-Bing levels."

ComScore also reported that social networking site Facebook saw a 3.6 percent growth in users during September.


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